12- Sep2017
Posted By: DPadmin

A Guide to Using SEO Effectively for Your Small Business

Improve your ranking with help of these small business SEO techniques and strategies. Drive traffic and enjoy your success!

A Guide to Using SEO Effectively for Your Small Business

Companies providing SEO services today get really popular because of the increased online competition. Businesses are fighting for each potential customer and get as much traffic as possible. Whether you’re a successful online writing agency, such as ukessaynow.com, or an owner of a small online store selling watches, you need to take care of your online presence and search engine optimization in order to survive the competition.
Of course, if you want to get the most effective results, hiring a professional service or at least a freelancer with experience in SEO is a better idea. However, we all know that being a small business owner usually means being limited in budget. That’s why we’ve come up with a few simple but working tips you can start following yourself before or instead of addressing a professional.

Google and Research

The word “Google” is now known not only as a name of the leading search engine on the Web but also as a synonym for the verb “to search”. It’s obviously a good idea to start dealing with SEO by researching what is in trend and who your competitors are in Google. However, don’t make a mistake by limiting yourself only with this search engine. Research Yahoo and Bing too or you risk missing some growth opportunities. Also, when doing your research, take into account where your target audience comes from. In Russia and Asia, there are other search engines you might even have never heard of.

Take care of your presence everywhere

If your target market is the USA, there are dozens of ways to get a local prominence and make people search for your business online.

  • Social media
    People search things not only in Google or Yahoo but also on Facebook, Twitter, Instagram, and other social networking platforms. They have become an important component of all effective SEO strategies. So, if you want to stay up-to-date and build your reputation correctly, get an account on all those popular social media websites. However, don’t overdo here. You need to analyze where your target audience spends more time and focus on promoting on those platforms. For example, if Myspace is not where your customers are, you shouldn’t be there either.
    It’s not the end when you’re done with registration. The key to your success in social media is being active. No one cares about your Facebook account unless you start publishing interesting and useful content. This may include product releases, event advertisements, articles on general topics related to your niche, customer reviews or stories, news about your business and the industry in general, etc.
    Now, simply posting is still not enough. Your customers will soon get bored and unfollow you. A perfect solution is to stay in touch with them. Your followers will definitely enjoy the possibility to get in contact with you, so keep a live conversation going, reply to all comments, and involve people in discussions.
  • Yelp
    Yelp listings are being indexed by all major search engine companies. If you want people to know about you, you need to get into the listings. The profile of your business will contain all the details about it, contacts, photos, customer reviews. It’s not enough just to sign up. You need to take care of your profile just like you take care of your Facebook and Twitter accounts.
    First of all, it means your Yelp profile must look visually attractive so that people wouldn’t leave the page without giving some positive feedback for you. In case you didn’t get it yet, your Yelp ratings depend entirely on the reviews of your customers. So, make sure you have done everything to get a positive review.
    One excellent way to motivate your customers to leave positive feedback is to offer them a discount or give them something for free while they are at your place. You can go a traditional way and use paper flyers for that, or you can get modern and send messages and push notifications via your mobile app.
  • Quora
    Quora is a place where people seek answers to their questions. It’s a search engine for people who need expert opinions, meaning it can become a perfect place for you to engage with your target audience and promote your products or services. But to earn credibility, you need to show that you truly are an expert in your niche, not simply write promotional posts.
    Your SEO strategy for Quora may look like this:

– Search for questions within the area of your expertise.
– Plan your answer and think it over a couple of times to make sure you will offer value to the reader.
– Give valuable information and answer the question itself. Remember that Quora is not designed for “wordy” and “salesy” content.
– Add a bit of promotional style and link to the content on your website or social media profile that gives a more detailed answer to the question or offers a solution to the problem stated in the question.

  • YouTube
    The one platform you must surely have an account on is YouTube. They say seeing is believing, so getting visual with your audience is crucial for building trust. If you sell some products, there are dozens of things you can show to your customers, e.g. visual buying guides, product presentations, promo videos, tutorials on how to use your products, and much more. Put yourself into the shoes of your customer and ask yourself: would you rather read a tutorial or watch a video instead? It’s pretty obvious.
    One thing you should remember for good is that people don’t like being sold to. Yet, they like being educated and feeling appreciated. Therefore, be careful with posting videos that sell and focus on informative video content. Here are just a few more short YouTube recommendations:
    – Don’t make long and boring videos.
    – Take time to write good titles and descriptions.
    – Use tags, annotations, and links in your videos.
    Your YouTube channel will gain popularity if you create a reputation of someone who knows the industry they work in and provide the audience with relevant content.

A few Words to Conclude
Following these steps, you will optimize your online presence and enhance your visibility. If you’ve decided to do your SEO on your own, research as much as you can and educate yourself about it. There are many useful tools you can use online that will help you all the way. Good luck!

Source: A Guide to Using SEO Effectively for Your Small Business

11- Aug2017
Posted By: DPadmin

Cost-effective digital advertising methods that every brand must adopt

A major advantage of digital advertising is Pay per Click payment mode, which means advertiser does not pay any extra amount to the partner website other than the number of clicks on the advertisement.

The best advertising strategy is one that helps the advertiser in delivering the message to a maximum number of people at a minimum cost. That is why from startup companies to large corporates; digital advertising is the first choice of smart businesses all over the world.

Almost a year back, the IT giant Cisco saved $ 100,000 when it decided to promote the newly launched router on digital platforms only. These days’ advertisers bet on digital advertising solutions because they help them accurately analyse the return on cost and the overall impact of an advertising campaign. A forecast made by PwC USA also claims that digital advertising is growing exponentially and American companies are going to spend $38.6bn by 2019 in this domain. In contrast, newspaper advertising is going to have a tough time and could experience a negative growth of 33% during the same period.

A major advantage of digital advertising is Pay per Click (PPC) payment mode, which means advertiser does not pay any extra amount to the partner website other than the number of clicks on the advertisement. Besides, display of an ad on both desktop and mobile screen ensure maximum outreach of a brand. Also, the mass appeal of social media and the availability of advanced analytical tools on social networks make Digital Advertising highly cost-effective and result oriented.

Strategies that Bring Results and Save Money
The cost of digital advertising is significantly cheaper than traditional advertising and businesses can save a great amount of if they carefully focus on the following things.

To ensure best returns from a digital advertising campaign, it should be targeted to the right audience. Advertisers who carefully select their target audience using the first-party data, second-party data, and third-party data as per their relevance receive impressions from the potential customers only. Data-based audience segmentation empowers advertisers with informed bidding decisions which ensure the success of an ad campaign and save money for the businesses.

Chase the Majority with Dayparting
Dayparting means dividing the scheduled week/day into multiple time slots and selecting those time slots when potential customers are expected to view and click on the ad. Various analytical tools help to study and predict the media consumption behaviour of the target audience and enable the advertiser to broadcast the ad at the right time. Dayparting ensures maximum return from a digital ad campaign because it empowers the advertiser with effective bidding strategies.

Keep the Campaign Fresh with Frequency Capping
Frequency capping decides that how many times the ad will be displayed or broadcasted to the particular audience during the total duration of the campaign. Advertisers who strategically fix the frequency capping usually get better attention of the people and they positively influence the decision of the prospective buyer. Low-frequency cap is considered beneficial for new campaigns with fresh creative while in the case of repeat/revised campaign frequency capping should be increased moderately.

Choose the Right Destination with Geotargeting
Geo targeting means more qualified leads and maximum utilisation of the ad spends because it allows the advertiser to run a campaign in selected geographical locations. The target area can be finalised within a particular state, city or even a selected region of the city which ultimately reduce advertising waste. Geotargeting is an ideal way to control advertisement investments in digital landscapes as it enables the advertiser to develop a customised campaign for niche segments. Geotargeting is also a very useful tool for advertisers in collecting the information of potential customers, their buying habits and consumption behaviour. It also helps them to study market trends, the position of the competitors and what approaches they are following to promote their products.

Source: Cost-effective digital advertising methods that every brand must adopt

15- Jun2017
Posted By: DPadmin

Organic SEO Is Not Enough For You online business To Rank High In Search Engines

Why organic SEO is not enough and if you want to rank high in search engines you need to do more to grow your online business without just relying on social media

Are you wondering if you should invest in Search Engine Optimization (SEO) to grow your online business? Just Google “Is SEO dead?” and you will get more than 10 million references. In this article, Eddie Madan, CEO of Edkent Media – a digital marketing agency and Toronto web design company shares his views on why you should invest in SEO and digital marketing to get a better return on investment.

Eddie Madan believes that SEO is far from dead. However, he agreed that SEO has changed so radically that people should learn to consider it as more of a branding initiative, and less of a marketing scheme.

Being impartial to this inference and contrary to what you may have heard, organic SEO is yet not dead for many businesses. Many international companies, including the SEO agencies, are still making an improved commitment to investing in the making of a robust and SEO-optimized Web setup that is friendly with the search engines, provided the engines remain dedicated to improving their algorithms with time.

Here are top seven justifications for considering an organic SEO investment for your online business:

1. It Is Still Effective!

Even today, the techniques of boosting Search Engine Optimization still work, as the search engines still consider the On-page and off page SEO. Many case studies have confirmed this, which were conducted after the release of Hummingbird.

According to Eddie, focusing on optimizing the user experience through proper Search Engine Optimization methods and strategies is likely to reward one with a higher rank as well as organic traffic.

2. There Is No Sign of SEO Ending Soon!

Well, SEO is not likely to regarding effectiveness anytime soon. One can conclude this inference by keeping track of how search engines are growing in terms of algorithmic domination.  Nowadays, Matt Cutts, former head of spam at Google seems to appear only a few times with some breaking news.

These days, the results of even multimedia content rely finally on keywords. So, the growth is like this: From content to images to videos. This progress points to the sustained success of the SEO techniques.

3. It Is Quite Affordable!

It is a myth that Search Engine Optimization is costly. It might appear to be so initially, but it is not so in the long run. Unlike other digital techniques of marketing such as social media promotion and PPC advertising, SEO provides a significant amount of returns. PPC might provide more returns, and social media might boost your image, but organic SEO is a multi-dimensional core of your online presence.

4. Nobody Can Ignore the Trending Local and Mobile SEO.

The recent trend in the world of SEO is for the local and mobile search optimization. As a forecast, experts predict that the amount of traffic to mobile devices shall exceed that of conventional desktops soon. The growing importance of mobile and local are another indicator that several new efficient techniques should focus more on mobile responsive sites. As mobile becomes a hot area for Search Engine Optimization, we see another reason why optimization is far from dead.

5. Search Engines Are Increasingly Becoming a Reliable Way to Find Information and Things.

Almost around 80-90% of customers are using search engines to look for online reviews before making a purchase. This figure itself says how reliable and handy the search engines are! Even in future; this number is likely to increase, as there is no other fierce competitor at present to overcome search engines.

So, no business would like to leave search engines when it comes to locating them online and buying their products and services. If your online business is one of these, organic SEO is the only healthy way to make it easy for your customers to find you online rather than to find your competitors.

6. Your Competitors are Still Relying on Organic.

Practically, SEO is an everlasting process. If you believe that SEO will end soon or has ended, you are likely to stop all strategies for improving your position and grabbing a higher rank. So, what does this mean? Directly, you are halting the progress of your online business. Indirectly, you smooth the way for your competitor to lead online. Certainly, you would not like to do this by ignoring this valuable tool, would you?

7. Only SEO Optimized Websites Drives Healthy and Updated Content.

Imagine a Web site residing online with the same content and look for a few years. The stale look is likely to lessen your interest in navigating the site-  a good website constantly needs maintenance and upgrades of content. This new content can come in the form of new releases, new offers, new images and videos, new color themes, and so on.

Other digital marketing techniques such as PPC and social media marketing are not that useful in updating the content comprehensively on different pages. However, this is something that organic SEO encourages you to do.

Nobody can deny the harmful effects of unhealthy, stale content. Bad content will not only cause you to lose your customers but also your good brand image in the eyes of search engines. Every updated search engine algorithm tends to see an updated site with more respect.

New content, new look, new sharing icons all add to the feel that you want your customers to keep coming back to visit. Search engines love to see returning visitors and will give them a higher ranking for returning visitors.

Well, this is another reason why organic SEO is still worthy of your business investment.

In fact, spending significant time, effort, as well as a reasonable amount of money in organic Search Engine Optimization has become more critical than before. Money and time spent on SEO are worth it, despite the fact that lack of organic keyword data is proving to be somewhat problematic.

Your online business marketing is certainly in need of a useful Search Engine Optimization strategy without which it may become stagnant or futile. In short, organic SEO still deserves to be one of the critical constituents of efforts for online branding.

Source: Organic SEO Is Not Enough For You online business To Rank High In Search Engines