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    Digital Insights

    AdWords Attribution: Give Your Clicks Some Credit!

    The new attribution model for AdWords was the talk of the town when it was first announced in 2016. But since then, it hasn’t received as much attention. Even so, I was surprised recently when a colleague in the pay-per-click industry confessed that he wasn’t aware of it. I can Read more…

    By Guardian Owl, 2 years ago
    Digital Insights

    3 SEO tasks to start 2018 off with a bang

    Wondering where to focus your efforts this year in order to gain an edge over your competitors? Columnist Jeremy Knauff has some ideas. We’re just about three weeks into the new year, and the momentum you establish now can easily set the pace for the rest of your year. I’d Read more…

    By Guardian Owl, 2 years ago
    Digital Insights

    Why Building a Brand Is the Most Viable SEO Strategy

    Google has always given brands preferential treatment. They get better rankings with fewer links. They get “penalized” for improper conduct, only to resurface a few weeks later. Small brands, on the other hand? Never get the benefit of the doubt. Need to earn twice as many links. And never resurface. Ever. And this is only accelerating. Read more…

    By Guardian Owl, 2 years ago
    Digital Insights

    Top 4 Reasons Your SEO Isn’t Increasing Sales

    Due to the degree of difficulty and ever-increasing complexity of search engine optimization, you can’t fully erase the qualms of small businesses when it comes to ROI. You can’t really blame them though. After all, if I’m pouring in over a thousand dollars a month on a strategy that doesn’t improve Read more…

    By Guardian Owl, 2 years ago
    Digital Insights

    Visual Search: Looking Beyond Image SEO Marketing

    The future of search is visual, whether it’s on Amazon, Pinterest, or Google. Learn what this shift means for SEO and how to adapt. I want to tell you a story about a young Google algorithm. He was born blind, in a world where a picture is worth a thousand Read more…

    By Guardian Owl, 2 years ago

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