The new attribution model for AdWords was the talk of the town when it was first announced in 2016. But since then, it hasn’t received
Wondering where to focus your efforts this year in order to gain an edge over your competitors? Columnist Jeremy Knauff has some ideas. We’re just
Google has always given brands preferential treatment. They get better rankings with fewer links. They get “penalized” for improper conduct, only to resurface a few weeks later. Small brands,
Due to the degree of difficulty and ever-increasing complexity of search engine optimization, you can’t fully erase the qualms of small businesses when it comes to
The future of search is visual, whether it’s on Amazon, Pinterest, or Google. Learn what this shift means for SEO and how to adapt. I
The best advertising strategy is one that helps the advertiser in delivering the message to a maximum number of people at a minimum cost. That
Owning more paid search spots on search results can increase your clicks by 30–50 percent for each additional spot that you occupy. To get this
If they find your brand, it is because they want to, not because they were lead there by advertising or flashy marketing tactics. As a
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