by Guardian Owl | Apr 11, 2018 | Digital Insights in 2020
The new attribution model for AdWords was the talk of the town when it was first announced in 2016. But since then, it hasn’t received as much attention. Even so, I was surprised recently when a colleague in the pay-per-click industry confessed that he wasn’t aware of... by Guardian Owl | Apr 4, 2018 | Digital Insights in 2020
Wondering where to focus your efforts this year in order to gain an edge over your competitors? Columnist Jeremy Knauff has some ideas. We’re just about three weeks into the new year, and the momentum you establish now can easily set the pace for the rest of your... 
by Guardian Owl | Mar 6, 2018 | Blogging for SEO 2020, Digital Insights in 2020
Google has always given brands preferential treatment. They get better rankings with fewer links. They get “penalized” for improper conduct, only to resurface a few weeks later. Small brands, on the other hand? Never get the benefit of the doubt. Need to earn twice as... by Guardian Owl | Mar 6, 2018 | Digital Insights in 2020
Due to the degree of difficulty and ever-increasing complexity of search engine optimization, you can’t fully erase the qualms of small businesses when it comes to ROI. You can’t really blame them though. After all, if I’m pouring in over a thousand dollars a month on... 
by Jenna | Sep 12, 2017 | Digital Insights in 2020
The future of search is visual, whether it’s on Amazon, Pinterest, or Google. Learn what this shift means for SEO and how to adapt. I want to tell you a story about a young Google algorithm. He was born blind, in a world where a picture is worth a thousand...
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