by Allison | Jun 6, 2019 | Data, Digital Audience, Digital Trends, Ecommerce, Future of Media, Google Ads, Google News, SEO, strategy
Google’s machine-learning algorithm, RankBrain, sounds like something out of a science fiction movie. But, by producing results that would make even Skynet proud, it helps make all of our lives easier. RankBrain is a core component of Google’s algorithm, which is...
by Guardian Owl | Apr 4, 2018 | Digital Insights in 2020
In digital marketing, and specifically search engine optimization (SEO), there are tidbits of information that in their retelling lose context and become what we call in other circles “Zombie Lies” or in this case “Zombie Myths.” Zombie SEO Myths Zombie SEO myths are...
by Guardian Owl | Apr 4, 2018 | Digital Insights in 2020
I believe artificial intelligence (AI) will be a key driver of change in PPC in 2018 as it leads to more and better PPC intelligence. So far, I’ve discussed the roles humans will play when PPC management becomes nearly fully automated and six strategiesagencies can...
by Guardian Owl | Jan 25, 2018 | Digital Insights in 2020
Columnist Jayson DeMers explores the impact of Google’s shift toward machine learning and discusses what the future will look like for search professionals. With Google turning to artificial intelligence to power its flagship search engine business, has the SEO...
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