by Jenna | Feb 21, 2016 | Data, Digital Insights in 2020, Digital Search, Digital Trends, Google News, optimize
It seems that Google is rolling out a change to Google AdWords that sees 4 ads at the top of the search results, none on the sidebar at all, and an additional 3 ads at the bottom of the search results. This replaces the usual mix of top, bottom and sidebar-heavy...
by Jenna | Feb 19, 2016 | App Marketing, apps, apps, Digital Insights in 2020, optimize
As the app ecosystem grows, many marketers are turning their sights towards mobile app marketing. Today’s post provides a high-level view of App Store Optimization, and gives tips on how to break into the rapidly expanding world of apps. How to Optimize for App...
by Jenna | Feb 18, 2016 | Digital Insights in 2020, SEO
Even though SEO is a long-term investment, marketers often feel pressured to show progress quickly. Columnist Dan Bagby for Searchengineland provides some ideas for quick wins that can show value while waiting for your longer-term initiatives to start gaining...
by Jenna | Feb 15, 2016 | Digital Insights in 2020
Things you LOVE are made with CODE. Less than 1% of girls study Computer Science; I want to make a difference in changing that statistic. From fashion, film, technology, etc. things you love are Made with Code. – Some statistics to think about- -In the United...
by Jenna | Feb 14, 2016 | Digital Insights in 2020
Terminology changes come with some new functionality, including the ability to set different CPA targets at the ad group level within the same bid strategy. Google is going to be rolling out a revamp of AdWords automated bidding. Some of the changes are just semantic,...
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