by Guardian Owl | Apr 11, 2017 | Digital Insights in 2020
How do you measure the ROI of content marketing? First, you need to create a benchmark. Here’s how. According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI....
by Guardian Owl | Apr 11, 2017 | Digital Insights in 2020
Search engine optimization requires a unique blend of relevance and authority. Relevance is more easily mastered, but authority requires the community of people that is interested in the things you sell to take action. While search engines use hundreds of signals to...
by Guardian Owl | Apr 11, 2017 | Digital Insights in 2020
Pay-per-click marketing is easier and more cost-effective, and delivers stronger results, with WordStream’s PPC management software. What is PPC? Read to find out. What is PPC (pay-per-click) marketing? Pay-per-click marketing is a way of using search engine...
by Guardian Owl | Apr 11, 2017 | Digital Insights in 2020
SEO is universally accepted as an effective means of driving traffic to a website, but few sales and marketing teams consider it a tool for generating leads or driving conversions. The reason: only about 10% of site visitors arriving through organic search are ready...
by Guardian Owl | Apr 11, 2017 | Digital Insights in 2020
Knowing which techniques are most effective for driving traffic to your site is a learning curve that never flattens. A new year means new SEO speculation and trends. While there are some components of search engine optimization that have worked for several years and...
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