OpenAI is apparently seeking to become a full-fledged internet titan. According to a report by PCMag, the company’s web browser is under the development guidance of workers poached from Google. Specifically, workers that worked on developing the Google Chrome web browser.
The Five Most-Key Takeaways from This Blog Post
- The apparent ambition of OpenAI is to indeed become something like Google. Particularly, in offering a suite of integrated services across multiple platforms. Use the OpenAI browser to use the OpenAI search engine to get to the OpenAI gen-A.I. platform.
- Another OpenAI development that is relevant here is the search engine that the company is creating. SearchGPT is an early prototype of OpenAI’s search tool. For Google, this must be yet another unsettling (for Google, that is) instance of a recent trend in tech, which is to develop gen-A.I. search engines. (See the little-search-engine-that-could Perplexity AI for an example.)
- A web browser, of course, can allow for data collection of its users’ web-browsing habits. That collected data, in turn, feeds and strenghtens a search engine. Hence, a salient motivation that may be driving the creation of this search engine.
- Should business owners wonder whether the OpenAI web browser and search engine will be drivers of business? Time will tell whether these OpenAI products will reach ChatGPT levels of popularity. But the number of users could indeed be significant, in which case OpenAI could be a major name in S.E.O.
- For business owners, the important thing to realize here is that artificial intelligence is driving innovation in the world of search, partly because many businesses are scrambling to make the best product. So, companies like OpenAI with strong A.I. offerings could indeed create products that compete with Google, which is more or less in the same boat, A.I.-wise.
A Challenger Appears
Really, is it all that surprising that OpenAI is developing a web browser?
After all, a good deal of tech companies offer one. Google Chrome, Apple Safari, Mozilla Firefox, Microsoft Edge, DuckDuckGo, and Brave, is just a smattering of examples.
Add OpenAI’s web browser to that list. Given the popularity of ChatGPT and the brand recognition that OpenAI now has, the web browser may become a respectably popular service. In other words, it could compete with web browsers like Chrome and Safari, perhaps even becoming many users’ go-to web browser.
As mentioned in the third Key Takeaway above, one of the main motivations for offering a web browser of one’s own is that it allows for the collection of user data.
That data then becomes something like private property for the tech company to leverage in figuring out ways to sell products and services to the users. Plus, strategizing how to get people to keep using the tech companies’ products and services.
Business owners benefit from this data collection, as that data can help determine what search results appear on a search engine.
Web Browsers Are Useful for Search-Engine Developers
Not every web browser has its own search engine. However, for companies that develop web browsers and search engines to be used in a package deal (this seems to be OpenAI’s ambition), a web browser is useful.
This becomes especially relevant for tech companies that seek to make the search engine a primary source of revenue.
Advertising dollars are the main source of profits for most search engines. As such, the web-browser data can be highly useful in determining what ads will be most effective for individual users.
The Upshot for Business Owners
Business owners will need to adjust to a changing search landscape where more search engines exist.
Though Google’s search engine has been monolithically popular for a while, it may be the case that multiple search engines will divide the loyalties of the searching public.
That, in turn, could require business owners to divide significant S.E.O. efforts across multiple popular gen-A.I. search engines, rather than seeing Google as the main focus for S.E.O.
Other Great GO AI Blog Posts
GO AI the blog offers a combination of information about, analysis of, and editorializing on A.I. technologies of interest to business owners, with especial focus on the impact this tech will have on commerce as a whole.
On a usual week, there are multiple GO AI blog posts going out. Here are some notable recent articles:
For Businesses and Other Organizations, What Makes a Successful Chatbot?
IBM Watson vs. ChatGPT vs. Gemini: How Will Each Affect Search Engines?
Using A.I. to Find Resources for Business Owners
How Would Restricting Open-Source A.I. Affect Business Owners?
The EU’s A.I. Act Has Become Law: The Implications for Business Owners (Especially American)
In addition to our GO AI blog, we also have a blog that offers important updates in the world of search engine optimization (SEO), with blog posts like “Google Ends Its Plan to End Third-Party Cookies”.
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