Meta offers A.I. tools across its messaging platforms, WhatsApp and Messenger. Some of these tools are expressly made for business owners. Customization is a significant draw to these tools.
The Five Most-Key Takeaways from This Blog Post
- The idea is to give business owners the option to leverage A.I. within the platforms. In fact, these tools can even draw businesses onto these apps in the first place. That is a key insight, because messaging apps tend to not be the first channel that business owners think of for targeting customers.
- Meta offers generative-A.I. advertising tools that can allow business owners of even limited technological skills to create eye-grabbing ads that, in the words of a Meta blog post, “facilitate commerce”.
- Creating on-demand custom chatbots for businesses is one of the major applications here. Businesses can get a “click-to-message” chatbot up and running to converse with customers (potential or current) about business-related topics.
- For business owners, these tools could be readily used on these messaging platforms to set up direct one-to-one conversations with users.
- These tools point to one of the most-powerful uses that A.I. will come to have in society, which is enabling and empowering businesses to reach consumers at levels previously unseen.
Click-to-Message Chatbots
A.I. developers have long known that special-purpose chatbots will be the key to attracting business owners to implementing A.I.
That’s because general-purpose chatbots like ChatGPT, which can veer off onto any topic with varying success, do not make for good brand ambassadors.
Hallucinations leading to offensive or just inaccurate messages in a wide-ranging conversation could shine negative light on the brand, even if the developer of the A.I. is ultimately at fault.
To lower the probability of tangential digressions and hallucinations, business owners need customizable chatbots with constraints that narrow the conversation’s bounds.
That is what Meta is seeking to offer business owners. With readily customizable chatbots that users just need to click to message, businesses can easily set up tireless 24/7 customer-service chatbots on Messenger and WhatsApp.
Generative-A.I. Ad Tech
Quickly generating variations of an advertisement enables business owners to quickly and decisively choose marketing material on Meta platforms.
Some of these gen-A.I. tools are video tools, which basically allows advertisers to create commercials.
Video Expansion allows for filling in blank space in a video, or altering the aspect ratio.
Video Animation is an even-more-impressive offering that allows business owners to upload static images and get an animated video in return.
Turning still images into motion pictures will indeed be a significant driver in increasing the overall effectiveness of advertisements in online spaces.
That, really, speaks to the promise that generative A.I. holds for businesses, which is to bring online advertisements to a new level of stimulating. That, in turn, will work on consumers’ consciousnesses to lead to sales conversions.
The Upshot for Business Owners
Business owners can expect to see more and more A.I. tools reaching many platforms that businesses do business on.
What is significant about Messenger and WhatsApp’s A.I. tools is that it speaks to an emerging use of A.I. That being, to automate the one-to-one interactions between individual customers and a given brand.
That is really quite significant because individuals are used to personalized marketing right now, but not individualized marketing as such.
There is indeed a difference there.
Personalized marketing involves things like ads selected and displayed based on the personal data of an individual.
Individualized marketing involves things like a personalized conversation with a chatbot in the individual’s messages.
Enabling businesses of all sizes to basically get an automated army of digital door-to-door salespeople will lead to an even-deeper immersion in marketing content. That, in turn, could lead to more people nibbling the marketing bait and going to a purchase.
Other Great GO AI Blog Posts
GO AI the blog offers a combination of information about, analysis of, and editorializing on A.I. technologies of interest to business owners, with especial focus on the impact this tech will have on commerce as a whole.
On a usual week, there are multiple GO AI blog posts going out. Here are some notable recent articles:
- For Businesses and Other Organizations, What Makes a Successful Chatbot?
- IBM Watson vs. ChatGPT vs. Gemini: How Will Each Affect Search Engines?
- Using A.I. to Find Resources for Business Owners
- How Would Restricting Open-Source A.I. Affect Business Owners?
- The EU’s A.I. Act Has Become Law: The Implications for Business Owners (Especially American)
In addition to our GO AI blog, we also have a blog that offers important updates in the world of search engine optimization (SEO), with blog posts like “Google Ends Its Plan to End Third-Party Cookies”.
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