Though voice search has been around for some time now (“Hey, Siri…”) , truly conversational search is becoming the next step in the evolution. For Google, this involves creating a conversational-search experience that will refresh a page for the user in real time with each successive question.
The Five Most-Key Takeaways from This Blog Post
- One of the biggest goals of gen-A.I. search is to make search an experience that does not feel one-search-at-a-time. Instead, the idea is to allow users to readily investigate multiple areas of a topic. With conversational search, the user can continue to have the search engine generate pages based on successive questions.
- For business owners, the significance here is that this may discourage deeper dives into individual S.E.R.P.’s. This could lower the chances of a searcher stumbling onto your website via scrolling a S.E.R.P.
- By the same token, however, this could balance out, as a searcher generating more pages about a subject could increase the odds of generating a page with a given business’ web site.
- Google is surely figuring out effective advertising on these pages, as it may indeed be the case that users will look at the A.I.-generated summary-answer, then go on to the next question.
- Artificial intelligence in search will ultimately make for a more interactive, information-dense search experience that takes more and more work off of the plate of the searcher.
Retaining Searchers in a Fracturing Information Environment
As the channels for finding information only widen and branch, it will be technology like gen-A.I. search that will keep users on platforms like Google.
The development of conversational search points to some of the reasons why that will be the case.
What Google and other ambitious wealthy or well-funded tech companies in search are doing is developing an gen-A.I. search experience that will resemble the futuristic knowledge assistants of sci-fi.
The resources such companies have empower them to create the most-capable A.I. search engines around.
And one of the main draws will be the fluid, conversational nature that search will come to take on with generative A.I.
Keep Talking (or Typing)
A major idea is that users will not need to slow down their search process for the seek-and-find of traditional search. All the scrolling, squinting, scanning, and the like, will be less common for searchers.
In that usual work’s stead will be the ability to bark (or just type, if you are not the kind of person who launches into “Hey, Siri…”-type inquiries in public or private) orders to the search engine.
The search engine, in turn, will take care of the dirty work for the user.
Though we have had the little A.I.-curated knowledge panels for a while now, the goal for gen-A.I. search is to create summaries that could be something like what you end up with after combing through S.E.R.P.’s yourself.
In other words, the answer you would normally assemble in your head after some searching will be what the gen-A.I. search will try to deliver to you immediately.
How Google Could Benefit from This Search
And once you have that immediate dose of info-answer, the idea is that you will feel inspired to go immediately to the next search. The sheer efficiency here may even inspire more questions, so that you keep going.
You can see where this is going, can you?
With each new search comes a fresh batch of ads to expose to the viewer. With more ads popping up, this could lead to great gains in Google’s advertising revenue, which is Google’s primary revenue source.
So, the more we search with conversational A.I. that delivers the sought-after answer right to us, the deeper into search rabbit holes we will go.
For business owners, this could indeed increase the odds of your web pages showing up in search.
Other Great GO AI Blog Posts
GO AI the blog offers a combination of information about, analysis of, and editorializing on A.I. technologies of interest to business owners, with especial focus on the impact this tech will have on commerce as a whole.
On a usual week, there are multiple GO AI blog posts going out. Here are some notable recent articles:
For Businesses and Other Organizations, What Makes a Successful Chatbot?
IBM Watson vs. ChatGPT vs. Gemini: How Will Each Affect Search Engines?
Using A.I. to Find Resources for Business Owners
How Would Restricting Open-Source A.I. Affect Business Owners?
The EU’s A.I. Act Has Become Law: The Implications for Business Owners (Especially American)
In addition to our GO AI blog, we also have a blog that offers important updates in the world of search engine optimization (SEO), with blog posts like “Google Ends Its Plan to End Third-Party Cookies”.
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