15 SEO Myths That Just Won’t Die – SEO 101
In digital marketing, and specifically search engine optimization (SEO), there are tidbits of information that in their retelling lose context and become what we call in other circles “Zombie Lies†or in this case “Zombie Myths.†Zombie SEO Myths Zombie SEO myths are myths that, despite being debunked over and over again, never seem to […]
Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes
Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. However, there is often a tendency for companies to become fixated on what dominant competitors in the marketplace are doing. The assumption is that because they’re getting the most SEO traffic, they must be doing […]