by Jenna | Sep 25, 2018 | Google Trends, Guardian Owl Digital Marketing, SEO
If you’ve just begun to implement SEO as a way of massively increasing your credibility and website traffic, you’re bound to run into complications and even experience a few slip-ups. Chances are you’ve researched how to successfully optimize SEO but there’s always...
by Guardian Owl | May 2, 2018 | Digital Insights in 2020
There is a turf war raging between search engine optimization and conversion rate optimization. Experts on both sides are struggling to make the two disciplines work together. SEO focuses on making a site accessible to search engines for the purpose of improved...
by Guardian Owl | Oct 11, 2017 | Digital Insights in 2020
Sometimes link builders identifying promising sites think only in terms of metrics. Columnist Julie Joyce explains why usability has become one the most important things to consider. Just the other day I was showing a cool site that I’d just found to a (very...
by Guardian Owl | Sep 12, 2017 | Digital Insights in 2020
Content is the first thing that comes to mind with search engine optimization. There is a process, however, to creating and optimizing strong content. The process involves four separate tasks: data analysis, programmatic optimization, content creation, and manual...
by Guardian Owl | Sep 12, 2017 | Digital Insights in 2020
In the world of marketing, there are plenty of trends for leaders to stay on top of. From PR trends that affect their branding on a larger scale to the content marketing and social media tools that affect their day-to-day communication, leaders have a lot on their...
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