by Jenna | Jan 29, 2016 | Best Digital Marketing Insights Online, Digital Insights in 2020, Google Updates, Guardian Owl Digital Marketing, Social Media
One small move for a computer; one giant leap for computerkind. Google announced yesterday that artificial intelligences (AI) software it created, hosted on a network of computers, has done what no software ever could: It has beaten a top player at Go. So what, you...
by Jenna | Jan 29, 2016 | Digital Insights in 2020
Google’s new experiment in giving US presidential candidates “cards” where they have a guaranteed position are, so far, a disaster in their debut as part of today’s Republican debate. They added little value in return for Google giving up its valuable search results...
by Jenna | Jan 19, 2016 | Best Digital Marketing Insights Online, Digital Insights in 2020, Guardian Owl Digital Marketing, Social Media
Hey Relax folks! The Google change this past weekend was just a core update, nothing penguin related. Gary Illyes from Google said on Twitter this morning that the weekend fluctuations were “core algorithm” and “not Penguin.” Many webmasters are waiting for a Google...
by Jenna | Mar 23, 2015 | Best Digital Marketing Insights Online, Digital Insights in 2020
By SYDNEY EMBER, NY Times March 18, 2015 The country’s largest marketers are slashing their advertising budgets as they shift a larger portion of their spending to digital, according to new figures released on Wednesday. The 10 biggest advertisers cut spending by 4.2...
by Guardian Owl | Nov 10, 2014 | Best Digital Marketing Insights Online, Digital Insights in 2020
Procter & Gamble Co. is now spending more than a third of its U.S. marketing budget on digital media, an aggressive shift as Americans for the first time are expected to spend more time online this year than watching television. P&G chief executive A.G. Lafley...
by Guardian Owl | Nov 10, 2014 | Best Digital Marketing Insights Online, Digital Insights in 2020
As I explained in my last post, I recently found myself with a surprising new problem: all the work we can handle. Because our backlog of orders is as high as I want it to be, I decided to take the opportunity to run an experiment: What would happen if I stopped...
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