New US Presidential “Candidate Cards” Are A Disaster For Google’s Search Quality
Google’s new experiment in giving US presidential candidates “cards” where they have a guaranteed position are, so far, a disaster in their debut as part of today’s Republican debate. They added little value in return for Google giving up its valuable search results space.
Earlier this week, Google said that it would be allowing US presidential candidates to post content directly to Google that, in turn, would appear in a “card” format in a guaranteed place atop its search results.The problem is almost certainly that none of the candidates other than Fiorina were making use of the new Google card system, which allows candidates to post content directly on Google in some mysterious way. Here’s an example of one of the standalone posts.
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