Artificial intelligence is starting to become a major force in Hollywood. Specifically, for generative A.I. uses that can cut down on production costs and widen the scope of movie makers’ abilities. This directly connects to the benefits that business owners will enjoy with generative A.I.
The Five Most-Key Takeaways from This Blog Post
- Generative A.I. companies like Promise (the subject of a Wall Street Journal report) are cropping up left and right to create generative-A.I. tools for the entertainment industry.
- As this technology progresses, it will likely lead to upgrades in the quality of generative-A.I. tools available to all industries. Rising tides, lifted ships, you know the deal.
- Established directors and low-budget indie directors alike will benefit from the creative freedom from moneyed studios’ direction that A.I. affords. Likewise, business owners from the enterprise-level corporations to the mom-and-pop shops will enjoy more creative freedom and ability in creating visual marketing material.
- This technology goes beyond small edits and into full-scale productions. If business owners have such A.I. available, then the sky is indeed the limit for what kinds of ads could be created. (Imagine a small-business owner suddenly able to create a Super Bowl–submittable ad.)
- In case you were wondering whether the recent Actors’ and Writers’ strikes will influence A.I. adoption, it seems like going forward the negotiations will largely center on compensation for using the image and likeness of actors. In the case of writers, issues may arise when A.I.-generated screenplays clearly have the “voice” of established screenwriters whose outputs the A.I. studied in training.
Generative A.I. is a Movie-Magic Wizard
Why This Is Relevant to Business Owners
This technology is relevant to business owners outside of the entertainment industry for multiple reasons.
A few of the main reasons are listed below.
Raising the Bar for Video-Generative A.I.
One would be hard-pressed to think of an industry as interested and invested in the development and use of generative A.I. for creating visual media as the entertainment industry.
Especially Hollywood, which has long been a center for innovation in applying high tech to enhancing or even creating entertainment.
As that industry continues to invest in and motivate the development of higher- and higher-level generative A.I. tools for creating visual content, business owners will doubtless benefit.
That applies even if the highest-of-the-high-quality tools end up being exclusively available to Hollywood studios.
That would be for the sake of studios remaining dominant in being able to create spectacular entertainments that audiences would be unable to get elsewhere, or achieved at such a high level.
(These exclusivity deals would be for a high price, doubtless. Also, keep in mind that this is all speculation by the writer of this blog post.)
As the rising tide lifts all ships, so the video-generative A.I. available to business owners will be of a higher quality because of Hollywood A.I. tools that show just how far the technology can be taken.
Entertainment in Advertising
One reason is that visual marketing material (e.g., video ads for social media) often have commercial entertainment as a lodestar. So, generative A.I. express-made for the purpose of creating eye-catching entertainments will certainly be welcome by business owners looking to create eye-catching ads.
Just think, how many commercials do you see that resemble comedy sketches? Oftentimes it’s insurance commercials—i.e., ads for potentially dull adult-decision products and services. See, e.g., the following:
The sitcom-cast Progressive squadron
Jake from State Farm’s jocular interactions with pro-sports stars
Maybe the most-convincing example: AllState enlisting SNL performers to perform in a sketch-mercial. (Com-edy-mercial?)
And who could forget (Liberty-Liberty-) Liberty Mutual’s commercials featuring Limu Emu, and Doug?
For small-scale outfits that cannot afford to create such entertaining spectacles in marketing campaigns, enlisting A.I. to generate from scratch or
Yes, even sketch-mercials (com-edy-mercials) could be in the wheelhouse of a high-quality generative-A.I. tool. Why would it not be? A.I. can train on comedy sketches and could readily generate comedic advertisements.
No matter what qualities of entertainment a business owner may want to incorporate into visual-marketing campaigns, one thing is certain: A.I. will help businesses of all sizes achieve that goal.
Other Great GO AI Blog Posts
GO AI the blog offers a combination of information about, analysis of, and editorializing on A.I. technologies of interest to business owners, with especial focus on the impact this tech will have on commerce as a whole.
On a usual week, there are multiple GO AI blog posts going out. Here are some notable recent articles:
For Businesses and Other Organizations, What Makes a Successful Chatbot?
IBM Watson vs. ChatGPT vs. Gemini: How Will Each Affect Search Engines?
Using A.I. to Find Resources for Business Owners
How Would Restricting Open-Source A.I. Affect Business Owners?
The EU’s A.I. Act Has Become Law: The Implications for Business Owners (Especially American)
In addition to our GO AI blog, we also have a blog that offers important updates in the world of search engine optimization (SEO), with blog posts like “Google Ends Its Plan to End Third-Party Cookies”.
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