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A Mantra for SEO in 2017: Combining Old and New

April 11, 2017

When you’re practicing SEO, it can be quite frustrating to note how often things change. In the SEO world, there are always new techniques and new ideas. Everyone wants their website to get found by new consumers. Everyone wants to go viral, sometimes just for the sake of going viral and sometimes in order to raise their bottom line.

It can be quite easy to get sucked into the world of more and more hits. And “hits” here refer to the number of people who check out a certain piece of content. As to whether getting more “hits really helps to increase sales or achieve your long-term goals remains to be seen.

In the internet world, a piece that goes viral today can very easily disappear tomorrow, unless you keep putting in consistent effort to produce new content. Eventually, it’s the continuity with which you update your website and add new information that works for you in the SEO world. You have to keep adapting to internet trends, adopting the ones that work for you and weeding out the rest.

Here are a few techniques you might want to try in 2017:

Providing Actionable Information

Nowadays, it’s still possible to find websites where the writing is very promotional—something that today’s savvy customers have learned to look through in a minute. And, at times, you’ll find websites which are full of jargon intended to impress the consumer. Unfortunately it usually has the opposite effect—it alienates the consumer instead.

Creating New Content

Has your website been more or less static for the last couple of years? This might explain why you got a flood of new customers when you set it up but that number kept decreasing as time went on. Like it or not, the internet loves new content. People love new content. Search engines love new content. And eventually, your bottom line is only going to rise when you add new content.

Recycling Old Content

Sometimes, you don’t need to create new content to get more hits. You just need to recycle old content. There may be a blog post you had written a long time ago, which attracted a lot of visitors. If the topic is still current, you could use some of the same information in that old blog post but add a new spin to it to create a new blog post.

Read more at http://www.business2community.com/seo/mantra-seo-2017-combining-old-new-01783777#DXdddybDxT7MmFY5.99

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