Search Engine Optimization (SEO) continues to be one of those areas of business that still puzzles entrepreneurs, both new and established, across the web. However, this isn’t because there’s lack of information about it. On the contrary, there is far too much information floating around and, unfortunately a lot of it is false. And the most damaging notion that keeps making appearances is that SEO is dead and that any investment in this strategy is a waste of resources. This couldn’t be more wrong.
It is understandable for new businesses looking to save money to fall quickly for such misinformed baits. With SEO being a relatively invisible tool and slow manifesting resource, it’s an easy target. This is especially true for tech oriented companies, particularly in countries like India, where despite the recent digital revolution, there are pockets where proliferation of awareness is still limited.
SEO, however, is not dead. In fact, it’s much more robust and essential in the present marketing and business landscape across the world. Here are three of the most important reasons why you should make a wise and conscious investment in SEO, irrespective of the kind of company you are:
Search Engines Are Growing Every Day
It doesn’t matter whether you’re an ecommerce company, a tech startup or a spa; chances are people are going to Google before opting for your services. It’s not just a matter of how well reviewed your services are. It’s about being found when someone searches online for the services you offer.
Organic search traffic matters and it matters a lot. An intelligent, well thought out strategy, coupled with great user experience is bound to get you a higher traffic and in turn, a larger number of potential business leads. SEO is essential if you want to stay ahead of an increasingly aware and evolving competition. Investment in SEO may not seem to give you immediate returns. But it is an essential long term investment that you must make, if you want to stay in the game.
It’s Cost Effective
Compared to most business investments, ROI with respect to your investments in SEO takes time to become apparent. But don’t get thrown off by the seemingly expensive upfront costs that SEO demands, because in the long run, SEO has been known to provide a fairly good ROI.
These techniques are your gateway to a better organic search traffic, referral traffic, much higher visibility, and a viable brand reputation. And the best part is, if you continue to invest in SEO, the value it generates doesn’t remain static. It keeps growing and compounding across all verticals that it impacts
Smarter Is Always Better
One of the reasons why the whole “SEO is dead” thing keeps popping up now and again is because search engines like Google are evolving at a break neck speed. They’re getting better at evaluating content quality and user experience; not mention their increasingly sophisticated ranking systems that seem to eliminate the possibility of gaming the system.
The point is, none of this means search engine optimization is dead. These techniques continue to remain sound and effective. In fact, with the proliferation of alternative digital devices like mobile and change in user behavior, it has become more relevant than ever. However, one needs to understand that SEO in the current context cannot and will not work as a throwaway tool. There has to be a consolidated strategy where SEO techniques are aligned with good, useful content and great user experience.
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