developes a deep . Thats a useful . All of our consultants and campaign managers are Google Certified and we take a lot of pride in educating our clients on not just their search campaign, but how search engines work.

When you type in a search query in Google, Yahoo, or Bing you want the answer, not a trillion webpages. The web is literally made up of over 60 trillion webpages that need "searched" in less than a second to return a high quality answer that is also extremely relevant. Search engines crawl the web pages by content and other factors. This is all then kept track in the index (which is over 100 million gigabytes). Algorithms and programs are set in place to deliver the best result possible when you click "return" after typing your search query. The algorithms are constantly changing. These changes begin as ideas in the minds of search engines engineers. They take these ideas and run experiments, analyze the results, tweak them, and run them again and again.


Google Search Projects

There are many components to the search process and the results page, and they're constantly updating technologies and systems to deliver better results. Many of these changes involve exciting new innovations, such as the Knowledge Graph or Google Instant. This list of projects provides a glimpse into the many different aspects of Google search.

Answers
Displays immediate answers and information for things such as the weather, sports scores and quick facts.

Autocomplete
Predicts what you might be searching for. This includes understanding terms with more than one meaning.

Books
Finds results out of millions of books, including previews and text, from libraries and publishers worldwide.

Freshness
Shows the latest news and information. This includes gathering timely results when you’re searching specific dates.

Google Instant
Displays immediate results as you type.

Images
Shows you image-based results with thumbnails so you can decide which page to visit from just a glance.

Indexing
Uses systems for collecting and storing documents on the web.

Knowledge Graph
Provides results based on a database of real world people, places, things, and the connections between them.

Mobile
Includes improvements designed specifically for mobile devices, such as tablets and smartphones.

News
Includes results from online newspapers and blogs from around the world.

Query Understanding
Gets to the deeper meaning of the words you type.

Refinements
Provides features like “Advanced Search,” related searches, and other search tools, all of which help you fine-tune your search.

SafeSearch
Reduces the amount of adult web pages, images, and videos in your results.

Search Methods
Creates new ways to search, including “search by image” and “voice search.”

Site & Page Quality

Uses a set of signals to determine how trustworthy, reputable, or authoritative a source is. (One of these signals is PageRank, one of Google’s first algorithms, which looks at links between pages to determine their relevance.)

Snippets
Shows small previews of information, such as a page’s title and short descriptive text, about each search result.

Spelling
Identifies and corrects possible spelling errors and provides alternatives.

Synonyms

Recognizes words with similar meanings.

Translation and Internationalization
Tailors results based on your language and country.

Universal Search

Blends relevant content, such as images, news, maps, videos, and your personal content, into a single unified search results page.

User Context
Provides more relevant results based on geographic region, Web History, and other factors.

Videos

Shows video-based results with thumbnails so you can quickly decide which video's to watch.

There's a lot to keep up with! That's why Guardian Owl offers campaign management AND consulting services. Your website is your virtual business and Guardian Owl Digital represents a team of experts that strive everyday to increase businesses exposure through search.

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