There are almost always risks involved when optimizing a website. Say you’re planning on re-platforming your website with a new site design and URL structure change; you risk the rankings that you currently have. They could plummet, or maybe not — it’s a risk you have...
Page Load Speed: What It Is They used to say speed kills. But, in the current digital marketing landscape, a lack of speed is what kills. I am specifically referring to page load speed. Page load speed can refer to two distinct metrics which are both crucial. The...
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