Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visitsÂ
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social. After a year fraught with terms like “fake news,†and headlines centering around brand safety issues and extreme content, it appears the actions taken by social sites to curb the influx of […]
SEO: 7 Reasons to Use a Site CrawlerÂ
No matter how well you think you know your site, a crawler will always turn up something new. In some cases, it’s those things that you don’t know about that can sink your SEO ship. Search engines use highly developed bots to crawl the web looking for content to index. If a search engine’s crawlers […]
SEO Best Practices For Every Page On Your Site
In terms of getting the best search rankings, you can broadly break your SEO efforts into two areas: site-wide optimisation and optimising individual pages. Today we’re going to focus on the second of these two subjects, looking at how to maximise the search ranking of every page you publish. By following the steps in […]