by Guardian Owl | Apr 4, 2018 | Digital Insights in 2020
Wondering where to focus your efforts this year in order to gain an edge over your competitors? Columnist Jeremy Knauff has some ideas. We’re just about three weeks into the new year, and the momentum you establish now can easily set the pace for the rest of your...
by Guardian Owl | Mar 6, 2018 | Digital Insights in 2020
Quality content will remain in focus, but what else can we expect for SEO trends in 2018? Those involved in the SEO world know how complex and ever-changing the industry can be. With over 200 ranking factors and the constant updates of the algorithm, keeping up with...
by Guardian Owl | Nov 8, 2017 | Digital Insights in 2020
Marketing comes in different forms and it is usually with the purpose of advertising a product, brand or service. In this article, we will discuss one of those forms, namely: Google AdWords What is AdWords? AdWords is a system of marketing products and services on...
by Guardian Owl | Oct 11, 2017 | Digital Insights in 2020
Sometimes link builders identifying promising sites think only in terms of metrics. Columnist Julie Joyce explains why usability has become one the most important things to consider. Just the other day I was showing a cool site that I’d just found to a (very...
by Guardian Owl | Oct 11, 2017 | Digital Insights in 2020
For local businesses, having a strong presence in the local search results is fundamental to those all-important conversions. Just to be clear, a “local business” refers to any business that has either a physical location that offers face-to-face contact with the...
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