by Guardian Owl | Oct 11, 2017 | Digital Insights in 2020
Keyword Rankings Are Meaningless: Learn How to Grade Your SEO Measure organic success with relevant metrics. Image credit: relif | Getty Images Like many business owners and managers, you probably test the effectiveness of your SEO campaign by Googling the keywords...
by Guardian Owl | Oct 11, 2017 | Digital Insights in 2020
Sometimes link builders identifying promising sites think only in terms of metrics. Columnist Julie Joyce explains why usability has become one the most important things to consider. Just the other day I was showing a cool site that I’d just found to a (very...
by Guardian Owl | Oct 11, 2017 | Digital Insights in 2020
Did you know that 55% of online shoppers turn to Amazon to begin product searches? “Amazon has become the reference point for shoppers,” Jason Seeba, head of marketing for BloomReach told Bloomberg Tech. “Shoppers will go to Amazon first to find a product and check...
by Guardian Owl | Sep 26, 2017 | Digital Insights in 2020
Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don’t know how to use each correctly, you could be wasting your PPC budget.Choosing the right keyword match types can help you...
by Guardian Owl | Sep 26, 2017 | Digital Insights in 2020
The digital marketing landscape has evolved significantly over the last two decades. And between Google’s ever-changing algorithm and the deluge of misinformation floating through the digital marketing sphere, it’s easy to lose sight of basic practices we should be...
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