by Guardian Owl | Sep 12, 2017 | Digital Insights in 2020
In the world of marketing, there are plenty of trends for leaders to stay on top of. From PR trends that affect their branding on a larger scale to the content marketing and social media tools that affect their day-to-day communication, leaders have a lot on their...
by Guardian Owl | Aug 14, 2017 | Digital Insights in 2020
There’s a joke that asks, “Where should you bury something that you don’t want people to find?” Answer: On the second page of Google. Sure, it’s corny. But there’s still some truth to that statement. 75% of people will never scroll past the first page on a Google...
by Guardian Owl | Aug 11, 2017 | Best Digital Marketing Insights Online
Having an online presence in the present digital world is very important for any business. This is because the internet is currently considered as one of the reliable sources of income for businesses, individuals and organizations across the world. SEO is actually an...
by Guardian Owl | Jul 26, 2017 | Digital Insights in 2020
Performance marketing — especially PPC — is a powerful way for marketers to demonstrate their worth. With PPC campaigns, we’ve carved out our place at the table. Now we’re producers of actual revenue, beyond more qualitative channels like PR and content. This is good...
by Guardian Owl | Jul 10, 2017 | Digital Insights in 2020
If you haven’t already! Doing business today means finding a way to market your company by harnessing the power of the internet. Still today there are companies that forgo the use of the internet thinking it is too complicated or that they will be fine without...
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