by Guardian Owl | Sep 26, 2017 | Digital Insights in 2020
Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don’t know how to use each correctly, you could be wasting your PPC budget.Choosing the right keyword match types can help you...
by Guardian Owl | Sep 26, 2017 | Digital Insights in 2020
Learn how machine learning and automation are empowering search marketers today and how it can tackle digital marketing’s data problems. Advertising has changed a lot over the years. There was a time when machine learning, automation, and software-based...
by Guardian Owl | Sep 12, 2017 | Digital Insights in 2020
Content is the first thing that comes to mind with search engine optimization. There is a process, however, to creating and optimizing strong content. The process involves four separate tasks: data analysis, programmatic optimization, content creation, and manual...
by Guardian Owl | Sep 12, 2017 | Digital Insights in 2020
Search engine optimization isn’t always much fun for small businesses. Aside from having to compete with your closest rivals, you’ve got those industry leaders hogging up page one of results. To make matters worse, organic results are getting pushed further down the...
by Jenna | Sep 12, 2017 | Digital Insights in 2020
The future of search is visual, whether it’s on Amazon, Pinterest, or Google. Learn what this shift means for SEO and how to adapt. I want to tell you a story about a young Google algorithm. He was born blind, in a world where a picture is worth a thousand...
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