Pinterest recently introduced a Search Ads feature with a dozen new clients who will now join a batch of brands including Target, eBay and Home Depot already testing the new service. “We’re excited to introduce Search Ads on Pinterest: a new way to connect with people...
If you’re worried about getting left behind, it’s okay! There’s still time, and the sooner you get your mobile presence in working order, the better. Here are three steps you can take to achieve mobile SEO success: Over the next twelve months, Google will be rolling...
How do you measure the ROI of content marketing? First, you need to create a benchmark. Here’s how. According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI....
Search engine optimization requires a unique blend of relevance and authority. Relevance is more easily mastered, but authority requires the community of people that is interested in the things you sell to take action. While search engines use hundreds of signals to...
Pay-per-click marketing is easier and more cost-effective, and delivers stronger results, with WordStream’s PPC management software. What is PPC? Read to find out. What is PPC (pay-per-click) marketing? Pay-per-click marketing is a way of using search engine...
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