by Guardian Owl | Nov 10, 2014 | Best Digital Marketing Insights Online, Digital Insights in 2020
Among web marketers, it is the big debate: SEM versus SEO. Sound like just a bunch of letters to you? If you owned a web site, you wouldn’t think so. SEO stands for search engine optimization, a process that seeks to boost a site’s traffic by helping it...
by Guardian Owl | Nov 10, 2014 | Best Digital Marketing Insights Online, Digital Insights in 2020
Everyone knows that PPC helps to increase sales. After all, PPC almost always drives incremental traffic to a website and some of those visitors are likely to convert. Much was made of Google’s 2011 Search Ads Pause study, which showed that 89 percent of site...
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