by Jenna | Aug 5, 2016 | Digital Insights in 2020, Paid Search, SEM, strategy
How does your SEM strategy affect your bottom line? Let’s take a look at how search plays a role in your marketing goals on Search Engine Journal. SEM is considered one of the most powerful marketing channels. But does SEM really help drive traffic to your site?...
by Jenna | Aug 5, 2016 | Digital Insights in 2020, PPC
Pay per click (PPC) advertising takes both time and money. It’s difficult to execute a successful strategy as well. However, there’s a ton of value in it and if you can get it right, your business can greatly benefit. In this post, we’ll take a look at how you can...
by Jenna | Aug 5, 2016 | Digital Insights in 2020, Google News, SEO
Columnist Brian Harnish tackles how to analyze links from a Google Webmaster Guidelines perspective, and how to make sure that your client’s linking activities don’t cause them to lose everything they have gained. As most SEOs know, links are still...
by Jenna | Aug 5, 2016 | Best Digital Marketing Insights Online, Digital Insights in 2020, Paid Marketing, Paid Search, search engine optimization, SEM, SEO
If they find your brand, it is because they want to, not because they were lead there by advertising or flashy marketing tactics. As a content marketer, I am a huge fan of letting new customers find your company naturally. It’s basically “permission marketing.” If...
by Jenna | Aug 4, 2016 | Apple, apps, apps, Audience, Best Digital Marketing Insights Online, Digital Insights in 2020, Digital Search, Digital Trends, Google News, optimize
Google’s I/O developer conference brought several huge announcements about Google’s future direction and projects, including two new technologies which demonstrate just how importantvoice search and natural language processing are to the company’s future development....
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