Apple Intelligence: Can Businesses Use This A.I.?

Apple Intelligence, which because of delays and underperformance relative to competitors has had a troubled reputation in the tech world, has the advantage of being on highly popular computers, phones, and tablets. For business owners, what opportunities does this present?

The Five Most-Key Takeaways from This Blog Post

• Apple Intelligence is widely recognized inside and outside the tech industry as been some paces behind Apple’s competitors like Google and OpenAI, which has actually partnered with a former Apple superstar designer to create a piece of hardware for A.I. 
• Despite the lag behind, there are still some useful A.I. features that Apple Intelligence offers. 
• One feature is the writing tools, which you can find with a classic right click on highlighted text in Notes or Pages. Apple Intelligence can summarize, proofread, adjust tone, and perform other writing-related actions. Employees could use this for quickly cleaning up or rewriting content in short order. 
• Another one is Apple’s visual intelligence, which is available on newer iPhone models and is similar to Circle to Search. This can be useful for getting information quickly about anything within the camera’s frame. 
• Okay, so Apple Intelligence is not the best A.I. available, but businesses with employees already using Apple products could benefit from using Apple Intelligence tools. 

The Significance for Business Owners

If you are a business owner, the odds are high that perhaps the majority of your employees use at least one Apple product. 

Whether that is the iPhone or a Macbook laptop or a Mac desktop computer or even an iPad, access to Apple Intelligence comes with the product. Provided the right software updates have been made to the device, there are some Apple Intelligence features available. 

For instance, in the top right corner of newer Mac computers, there is the Siri icon. Give it a question above Siri’s paygrade and it will relay it to ChatGPT because of an Apple–OpenAI partnership. 

What Else Can Apple Intelligence Do?—and Not Do? 

What else besides the writing tools and visual intelligence (on select iPhone only)? Well, there is Image Playground, which allows users to generate images with quite limited creativity. 

For instance, asking for “a realistic image of a monkey” nets you a cartoonish cutesy monkey. Whatever reality this A.I. exists in, it certainly is not ours. 

(More rhetorical questions and answers inbound.) 

Okay, but what about, say, a code-editing A.I. like Cursor or Copilot? Uh, nope. 

Alright, alright, but what about an A.I. video generator? Nope, not that either. 

Wow, okay, how about an A.I. agent that can visualize data? Not really there yet, either. 

But, uh, you can make Genmoji’s, which can be interesting in a group chat….

But yeah, as of this writing your employees using Apple Products do not have an A.I.-tools suite on par with Google One AI plans or ChatGPT Pro. However, they can certainly access such plans on their Apple products, so they have that going for them. 

Will Apple Intelligence Ever Take Off? 

Strength in A.I. tools is a lens that many people are currently judging tech companies through, especially in forecasting the company’s longevity.

Seen through this lens, the world champion in commerce, Apple, may not have too bright of a future. Part of this has to do with first impressions: when Apple joined the A.I. race fashionably late by announcing Apple Intelligence, some people were 

In certain respects this is fair, as A.I. has quickly become one of the defining technologies of the twenty-first century. 

But in other respects it is off the mark, as there are other areas that are proving ever-important to the tech industry. For instance, tech companies in general are creating original content and inking major deals with major Hollywood talent to produce movies and television shows. 

Apple’s growing prestige in show business with Apple TV, in combination with its A.I. efforts and virtual reality initiative, could keep this company competitive even if it is not in the lead of the A.I. race. 

The Last (But Not Least) Key Takeaway from This Blog Post

Overall, business owners should encourage employees to look into the writing tools that Apple Intelligence offers. Optimistically, if Apple is able to make major gains in A.I. in the coming years, then Apple devices with on-device A.I. suites could be a major boon to productivity. 

Other Great GO AI Blog Posts

GO AI the blog offers a combination of information about, analysis of, and editorializing on A.I. technologies of interest to business owners, with especial focus on the impact this tech will have on commerce as a whole. 

On a usual week, there are multiple GO AI blog posts going out. Here are some notable recent articles: 

• For Businesses and Other Organizations, What Makes a Successful Chatbot?
• IBM Watson vs. ChatGPT vs. Gemini: How Will Each Affect Search Engines?
• Using A.I. to Find Resources for Business Owners
• How Would Restricting Open-Source A.I. Affect Business Owners? 
• The EU’s A.I. Act Has Become Law: The Implications for Business Owners (Especially American)

In addition to our GO AI blog, we also have a blog that offers important updates in the world of search engine optimization (SEO), with blog posts like “Google Ends Its Plan to End Third-Party Cookies”.