Buried somewhat distantly below the lede in a The Verge article covering the Omi brain-reader is another application: Personas, which creates an A.I. bot out of social-media profiles.
The Five Most-Key Takeaways from This Blog Post
- For business owners, this could be the future of persona modeling. It offers the ability to have deeper, more-individualized pictures of the people that make up a customer base.
- Right now, persona modeling largely involves identifying specific “types” (personas, if you will) across a given business’ customer base. The future of persona modeling could dig deeper and go more specific. More usable personas could be possible.
- Another important aspect of this is that as A.I. marketing tools become more common, big data about a high number of “personas” could easily be used by A.I. tools that could quickly analyze that data in personalizing marketing content.
- Further, the wealth of gen-A.I. tools can make it easier to do away with one-size-fits-all marketing content and allow businesses to produce a wide variety of marketing content. These portfolios of marketing content could potentially be personalized across a wider swath of consumers.
- Circling back to the chatbot personas made from individual social-media profiles, these too could be useful for offering businesses the opportunity to get a number of one-on-one insights consumers. (Consumers as imagined by an A.I., that is.)
A New Twist on an Old Classic
That could well describe most products and services that A.I. can upgrade.
With persona modeling, the new twist involves getting more detail, deeper insights, and just an overall more-accurate picture of who comprises a specific customer base.
Specifically, how to reach the people in that customer base.
Deeper into Marketing
Marketing of course has always relied on having knowledge about the target markets.
“Cognitive insights” is one example of a term that means a lot in marketing. Such cognitive insights can sometimes be as profound as someone’s political beliefs, to as picayune as their favorite music genre.
Such cognitive insights help inform marketers’ approach to creating content that will connect with the target market.
So, if someone’s favorite color is green and favorite music genre is jazz, then a personalized advertisement with a lot of green colors and a jazz backing track can help get that individual’s attention.
As A.I. reaches new levels of sophistication, this personalized targeting can get closer and closer to reaching individuals themselves, rather than broad-strokes categories of “types”, as traditional persona modeling offers.
The Gen-A.I. Boost
Of course, what will really kick this practice into mach-speed will be generative-A.I. tools that allow marketers to take advantage from the wealth of insights that A.I. will be able to glean from, say, people’s social-media profiles.
That will take the form of using a large amount of data from persona-modeling efforts to create another large amount of content to spread through the appropriate channels to reach the right customers.
This gen-A.I. tie-in got the nod in the fourth Key Takeaway above, but it is worth emphasizing for business owners, because it hits on how A.I. will be used in the future of business.
That is, A.I. tools will be complementary, and many marketing strategies will depend on different A.I. tools as different parts of the process. Like baton-passers in a relay race, these A.I. tools will help marketing content get delivered to the right individuals.
The Last (But Not Least) Key Takeaway from This Blog Post
Overall, business owners should be aware of the growing sophistication of A.I. systems that will be able to make quick work of big data to create highly effective, personalized marketing campaigns that can be more effective than anything that has come before.
For consumers, get ready to see more and more personalized ads made using generative A.I. and informed by A.I. analysis of your data.
Other Great GO AI Blog Posts
GO AI the blog offers a combination of information about, analysis of, and editorializing on A.I. technologies of interest to business owners, with especial focus on the impact this tech will have on commerce as a whole.
On a usual week, there are multiple GO AI blog posts going out. Here are some notable recent articles:
- For Businesses and Other Organizations, What Makes a Successful Chatbot?
- IBM Watson vs. ChatGPT vs. Gemini: How Will Each Affect Search Engines?
- Using A.I. to Find Resources for Business Owners
- How Would Restricting Open-Source A.I. Affect Business Owners?
- The EU’s A.I. Act Has Become Law: The Implications for Business Owners (Especially American)
In addition to our GO AI blog, we also have a blog that offers important updates in the world of search engine optimization (SEO), with blog posts like “Google Ends Its Plan to End Third-Party Cookies”.
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