Perplexity AI, a growing company in the ever-competitive world of online search, has a “Buy with Pro” option. For U.S.-based subscribers toPerplexity Pro, with just a tap of the “Buy with Pro” button the search engine will automatically purchase the chosen product.
The Five Most-Key Takeaways from This Blog Post
- The search engine makes quick work of this task by saving billing and shipping information.
- The Buy with Pro feature comes under the umbrella of Perplexity AI’s larger initiative “Shop Like a Pro”. Other features include “Snap to Shop”, which allows users to take a photo of a product and get information on it. (Google has a similar feature by the name of Google Lens.)
- For compatible Buy with Pro purchases, users get free shipping. Otherwise, the user is directed to the merchant’s website.
- Business owners reliant on online sales will have plenty to rejoice about here, as this can readily facilitate quicker and easier purchases online.
- The purchasing of products will likely get a large boost just from the nature of the next-gen, gen-A.I. search engines. More information, more-visually-stimulating pages, and an overall new-and-improved products-featuring features could drive purchases.
Fewer Clicks to Purchase
The Internet is a great place for shopping, is it not?
Just a series of clicks of several buttons, users can have a product purchases and soon en route to the users’ doorsteps. No need to leave the house or even the office chair, unless of course your wallet is in the other room. Perfect for impulse buys!
However, the way things are going, it will be just a couple or few clicks of a button that can bring the user to the “Order received” page. Impulse purchases will certainly get more impulsive, so consider the self-control department of your brain to be officially warned.
Next-Level Online Shopping
The point that the fifth bullet-pointed Key Takeaway raises is worth digging into a little deeper. Just what features will facilitate online consumerism?
Consider the case of A.I.-generated product summaries. These summaries can run down key product features in clear, easy-to-read language. Also, customer reviews can get a summary as well, so one can get a quick glimpse at the customer sentiment surrounding a product.
Worth mentioning, however, is that A.I.’s interpretation of what the customer sentiment is may be different from your own interpretation, if you looked through reviews yourself. So, caveat emptor and all that.
In other words, gen-A.I. search can relieve users of even the minimal effort that it once took to scroll and sift through product info and customer reviews.
What Is the Endgame Here?
The writer of this blog post would argue that the idea here is to ensure that the search engine leads to more purchases. The more effective that a search engine is at doing so, the more interest from advertisers there will be.
If a company like Perplexity AI is able to offer advertisers hard data that the search engine leads to more purchases than competing search engines, that is significant.
So, in a nutshell, how would a gen-A.I. search engine accomplish that?
The A.I. draws conclusions about the purchase-worthiness of a product for the user. The A.I. then presents the A.I.’s findings straightaway so that the customer is pretty much already at the “Should I click the purchase button?” stage.
The idea here is that the less steps that users have to take in the product-search process, the higher the likelihood a purchase will occur.
If a user scans customer reviews and product features and manually compares product features, that is more time spent in (semi-) critical thought that could perhaps end in cold feet.
Speed things up for the user, and make the experience more passive overall, and that may just lead to more money spent in the long run.
Other Great GO AI Blog Posts
GO AI the blog offers a combination of information about, analysis of, and editorializing on A.I. technologies of interest to business owners, with especial focus on the impact this tech will have on commerce as a whole.
On a usual week, there are multiple GO AI blog posts going out. Here are some notable recent articles:
- For Businesses and Other Organizations, What Makes a Successful Chatbot?
- IBM Watson vs. ChatGPT vs. Gemini: How Will Each Affect Search Engines?
- Using A.I. to Find Resources for Business Owners
- How Would Restricting Open-Source A.I. Affect Business Owners?
- The EU’s A.I. Act Has Become Law: The Implications for Business Owners (Especially American)
In addition to our GO AI blog, we also have a blog that offers important updates in the world of search engine optimization (SEO), with blog posts like “Google Ends Its Plan to End Third-Party Cookies”.
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