Boo! Google Releases Bert, The Largest Algorithm Change in 5 Years
Boo! Google Releases Bert, the Largest Algorithm Change in 5 Years 1 in every 10 search queries will be affected. This big release drills down to this; Google being able to understand search queries, by humans, even better. This is the biggest release since Google’s Rank Brain released 5 years ago which is the core […]
CEO Featured on Crazy Zen Life Podcast
Meet Jenna Ahern! Jenna is the founder and CEO of Guardian Owl, a search engine optimization company (SEO for those in the know). When Jenna’s Louisville field hockey chapter ended and her professional career was on the horizon she found that her search for a new identity began as well. Having an affinity for automotive, […]
3 Best Ways To Find Anyone’s Email in 2019
In 2019 you can find anyone’s email if you’re willing to look hard enough. Let’s face it, people want to build an email list the easy way; buying the lists that are relevant to their product or service. In writing this I’m going to assume that you’ve already checked contact pages and “about†sections on […]
2 Free Tools for Page Speed in 2020
Why Site Speed Is an SEO Ranking Factor in 2020 https://www.youtube.com/watch?v=xQu6DTHbJBs&lc=z22kybm45lnpu352pacdp43bjlk2w21wqd3ytaeqwptw03c010c
Family Business: It’s All About Balance
Have you ever thought about (or maybe you already are) running a business online with your family? As exciting and fulfilling as it may sound, it is definitely a decision worth taking the time to think about. One major consideration is whether/when to look outside the family for talent. One component of your initial business […]
Your Ads: Up for Auction?
An ad auction is the process search engine algorithms utilize to determine which ads to show based on user searches. The auction process not only dictates whether the ad will show, but in what order ads are placed. This is called your ‘ad rank.’ The ad rank consists of many factors, including your actual bid […]
Even YouTube Uses Algorithms
When is an algorithm not a rule? When a human being doesn’t set it up. Sites such as YouTube use ‘machine learning’ to make their algorithms more robust and accurate. The main concept behind machine learning is that an application becomes more intuitive the more use it gets. When the algorithm is rewarded (in a […]
Mid-Year Checkup: Your 2019 SEO Efforts So Far
Remember back on New Year’s Eve, when you made all those promises to yourself about how you’d hyper-focus on growing your business? Well, since you’re sitting at the pool right now, waiting for the fireworks show to start, today is a good day to do a mid-year checkup of those goals. Let’s assume that one […]
Are You Mobile First? Is Your Website?
Who would have guessed that by 2019, approximately 60% of web searches would come from mobile devices? It even feels weird sitting in front of a laptop typing that statistic, instead of on a phone. But the reality is that our lives are in the palm of our hands. We are no longer tethered to […]
Boosting Search Results Through Instagram
Instagram is the social media app where business and personal interests weld for most users. Not as business-heavy as LinkedIn, and not as casual as Twitter, Instagram is the perfect platform for increasing your brand in creative, eye-catching ways. People aren’t opposed to seeing brands and businesses trying to grow their customer-base, but dry LinkedIn-esque […]