We run your site the way a buyer's search does, then send you a written audit of what we found. Where you show up, where you do not, and the three things worth fixing first.
Seven sections, every one of them about your site, not a template. The report is written after a real pass over your site and your search results. Here is the shape of it.
The whole picture in a page. What is strong, where the real gap is, and what the highest impact move would be.
Branded terms separated from non branded ones, because owning your own name and winning new buyers are two different jobs.
Your title tag and meta description read the way a buyer sees them, with character counts and what is getting cut off.
Indexability, canonicals, robots rules, sitemap freshness, HTTPS, structured data, and the trust markers a serious buyer looks for.
Whether your pages are written for real buyers, whether the next step is obvious, and where the content gap sits.
Sorted into Now, Next and Later, each with the reason it sits where it does. Not a list of everything that could be done.
Whether your name, address and phone agree across the listings that answer engines read, and where they have drifted apart.
Which of our services the evidence actually supports, and which it does not. Sometimes the honest answer is none of them yet.
Company details removed. Everything else is exactly as it was delivered.
Rewrite the homepage title to lead with category and buyer intent while keeping the brand, so the page speaks to what buyers search before it speaks to the name. Pair that with a light trim of the meta description. Because the site already ranks first for these commercial terms, this is a low effort, high return change that lifts click through without needing new authority.
One page of seven. The full report ends in a written action plan sorted by what to do now, next and later.
Most free AEO tools hand you a score out of a hundred and a scary red dial. Ours does something less dramatic and more useful.
Claim a load time we did not measure, invent a score, pad the report with issues that do not matter, or recommend a service the evidence does not support. If we did not test it, the report says so in those words.
Tell you what we actually observed, separate strengths from gaps, put the findings in the order worth acting on, and say plainly when the honest answer is that you do not need us yet.
The diagnostic is not a scan that fires off a template. An Owl looks at your pages, your search results and your listings, and writes what they found. The practice is led by Jenna Ahern, who teaches AI at the University of Louisville College of Business.
Guardian Owl, LouisvilleYou send a URL. We send back a report. Three moves, and only the first one is yours.
Your website and, if it helps, the terms you wish you were found for. That is the whole ask.
Search results, technical signals, content, structured data and listings, written up while it is in front of us.
The report is yours to keep and use with whoever you like. There is no obligation to talk to us afterwards.
These are the four places a diagnostic usually leads. You can read any of them before you ask for the report.
When the gap is that language models and AI overviews do not name you. Entity foundation, corroboration, answer shaped content and machine access, ending in a baseline.
When the foundation is sound and what you need is someone watching it. Monthly monitoring of how search and answer engines describe you, and what moved.
When traffic is arriving and you cannot tell who it is. Anonymous visitor identification, so the companies already reading your site stop being invisible.
When the gap is not the website but the people using AI on your work without a shared way of doing it. Sessions for leadership teams, or the Executive AI Fluency Retainer if you want a monthly rhythm.
Yes. No card, no trial, no obligation to speak to anyone. The report is yours whether or not you ever reply.
The request takes about a minute. The report takes us a few working days, because a person writes it.
No. Most people who request one are not, and plenty never become one.
No. The report ends with which of our services the evidence supports and which it does not. On the last one we ran, we told the company that one of our retainers was not yet justified.
Yes. The structured data, entity and listing consistency work is exactly what language models read when they decide whether to name you. If you want the deeper version of that, it is answer engine optimization, and the ongoing watch is Visibility and Trust Intelligence.
It helps. We publish deeper work for some sectors, including manufacturing, auctions and agriculture, and the diagnostic reads your category the same way a buyer in it would.
We use it to run the diagnostic and to send it to you. We do not sell it.
Tell us the site and what you wish people found you for. We will send back the report.