Guardian Owl™ supports Louisville Water’s WaterPro program through Google and Meta advertising, enrollment reporting and media strategy. By September 28, 2026, the team reported 644 enrollments since campaign launch, exceeding the initial target of 500.
Reported enrollments cover the campaign period and are not verified enrollments attributed solely to advertising.
Louisville Water needed to grow WaterPro enrollment while coordinating advertising, website updates and partner messaging.
Guardian Owl reviewed enrollment progress alongside advertising performance and budget pacing, helping the team decide where to invest next.
The campaign launched February 15, 2026, with a target of 500 enrollments.
By September 14, the team reported 592 enrollments since launch, exceeding the initial target of 500. By September 28, that figure reached 644, including 103 enrollments during September to date.
Enrollments are reported campaign period totals. Customer acquisition cost is Louisville Water’s own calculation.
Digital advertising, enrollment reporting and media decisions, coordinated with Louisville Water and its campaign partners.
Managed campaigns to bring people to the WaterPro website.
Reviewed reported enrollments alongside advertising performance to track progress toward the campaign goal.
Monitored Google and Meta spending against the media budget and tracked the cost of each completed enrollment form.
Focused August advertising on Facebook and Instagram and recommended how to allocate the remaining budget around website changes.
Worked on HomeServe landing page content using input from BCH, alongside planned FAQ and website updates.
Recommended supporting the new landing page, reaching previous visitors again and extending campaign delivery.
Recommendations describe proposed next steps.
Source: Guardian Owl campaign updates dated July 27, August 17, September 14 and September 28, 2026, and Louisville Water’s August 4 pace tracker. Enrollment figures are reported campaign period totals, not verified enrollments attributed solely to advertising. Customer acquisition cost is Louisville Water’s own calculation. Cost per completed form covers ad-tracked July form submissions only.
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Tell us what you need your next campaign to accomplish. Let’s talk about your audience, budget and how you will measure progress. Or email team@guardianowldigital.com.
