Case study · Auctions and agriculture

Guardian Owl^™ markets LiveAg auctions.

Guardian Owl^™ manages LiveAg’s search optimization, monthly content, YouTube optimization and Google and Meta advertising. We help the livestock and farm equipment auction business reach buyers online, promote individual sales, and use reporting to guide the next campaign.

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Livestock auctionsFarm equipment auctionsBuyers across the U.S.

Cattle in pens at a livestock auction — Livestock and farm equipment auctions

Results at a glance

What changed for LiveAg.

Three numbers from LiveAg’s own reporting.

9.1x

Page views

627,989 vs. 68,753, July 8 to October 5, 2026 vs. 2025.

+140%

More active users

15,000 active users, April 2026 vs. April 2025.

$43,000

Cattle sale

One sale traced to a Facebook ad click through HubSpot.

The work

What Guardian Owl^™ did.

Four parts of one plan, run together every month.

Improved visibility in Google

Rewrote page titles and descriptions, removed pages with little useful content and fixed redirects.

Created content for buyers

Published monthly content answering buyer questions and optimized YouTube content for search.

Promoted individual auctions

Built Google Ads and Meta campaigns around each sale.

Guided campaign decisions

Reviewed performance monthly with LiveAg’s team and adjusted strategy based on what visitors did next.

The challenge

Why LiveAg needed the work.

Auction traffic rises and falls around each sale. In April 2026, 86% of LiveAg’s search traffic came from people searching for its name.

Reaching buyers unfamiliar with LiveAg was a priority, while auction catalogs in PDFs offered limited visibility in search.

86% of search traffic came from people who already knew the name.

Farm equipment lined up at an auction yard — Equipment auctions draw buyers from across the country

The reporting

What the reporting showed.

Organic search was the largest source of page views in the July 8 to October 5 comparison. April 2026 also brought 13,000 new users, up 147.5%, and a 7.8% click through rate from Google.

For the School’s Out Equipment Auction, advertising generated 5,063 clicks at $0.62 per click. The auction drew 4,607 first time visitors.

Visitors unfamiliar with LiveAg rarely registered, so budget shifted toward reaching those visitors again before the next sale. Download the full case study (PDF) →

5,063 ad clicks at $0.62 each 4,607 first time visitors to one equipment auction

Your next sale

Bring your next auction into view.

Talk with Guardian Owl^™ about search visibility and auction advertising. Write to team@guardianowldigital.com, or see how buyers find you today with the free AEO Checker.

Talk to Guardian Owl^™Free AEO Checker

Source: figures from LiveAg’s Google Analytics 4, Search Console, Google Ads, Meta and HubSpot reporting, 2025 to 2026. Metrics cover different reporting periods.

Guardian Owl™ markets LiveAg auctions.