by Allison | May 13, 2019 | Audience, Best Digital Marketing Insights Online, Digital Trends, Ecommerce, Google Adwords, Google Trends, Guardian Owl Digital Marketing, Internet Marketing, keywords, Paid Search, PPC, search engine optimization, SEO, strategy
Nothing moves faster than the internet. Except maybe for the countless ways to advertise on the internet. As if keeping up with constantly shifting consumer interests wasn’t tricky enough, companies also need to stay informed of changing laws, updated search engine...
by Allison | Apr 25, 2019 | Digital Search, Google Ads, Google Adwords, Guardian Owl Digital Marketing, Internet Marketing, keywords, Paid Search, SEM, strategy
If you are involved with your firm’s marketing efforts, specifically driving traffic to your website, then your whole world is SEM: search engine marketing. The term itself was originally a generic phrase for both SEO (search engine optimization) – which is commonly...
by Allison | Feb 14, 2019 | PPC, SEO
In the spirit of love’s holiday, let’s take a closer look at how SEO and PPC make the perfect pairing for your company’s marketing efforts. First, let’s start with a profile of each element: PPC: My full name is Pay Per Click, but just call me PPC. You don’t have to...
by Jenna | Dec 30, 2018 | Best Digital Marketing Insights Online, Digital Audience, Ecommerce, Future of Media, Google AI, Guardian Owl Digital Marketing, search engine optimization, Search Engines, SEM, SEO, Social Media, Tech Culture
Why You’re Business Should Be Using Pinterest In 2019 Fifty percent of people made a purchase after seeing a Promoted pin and 67% say they’ve discovered a new brand or product from content on the network. If your ideal client or buyer uses Pinterest in their...
by Guardian Owl | Aug 31, 2018 | Guardian Owl Digital Marketing, SEO
If you’re a large or small business owner or you own multiple businesses, you might question whether or not you should allocate time and resources to SEO or Search Engine Optimization. After all, can you really say you know how SEO impacts your business’ bottom line?...
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