Online Reputation Management
You simply cannot afford NOT to manage your business’s online reputation. Think of it as a powerful tool in your online marketing toolbox. How did the first marketing pioneers even know what their customers thought of them? A hundred years ago, the only way Coca Cola knew whether it was doing anything right was if […]
Demystifying Google Analytics in 2020
Demystifying Google Analytics in 2020 The very word ‘analytics’ sounds intimidating, especially to a small business owner who barely has the time to peruse Google, let alone use it to grow their own business. The benefit of having data at your fingertips is to help you decide if your ROI (return on investment) is paying […]
YouTube and You: Strategies to Grow Your Business
YouTube isn’t just for Fortnite replays and recipe tutorials. It can be a valuable tool in your SEO arsenal. Now that practically any mobile device is video capable, and are surpassing TVs and computers in watch statistics, videos are a necessary component of your company’s online marketing efforts. Perhaps the most important element in developing […]
Think like your customer (and all of those other clichés are true)
Sounds easy enough. Just figure out what your customer is thinking, and lay the bait. The click bait. (That was a terrible pun, so let’s focus on this week’s topic instead.) Every mantra you’ve heard about getting into the mind of your customers is true: You need to think like them. You need to get […]
To Blog or Not to Blog?
Has the idea of running a blog on your website been on the backburner? If you are like most entrepreneurs, the answer is “yes, for an embarrassingly long time.†But who has the time or mental capacity to sit down and think up a topic, let alone write a clever article about said topic? As […]
Why You’re Business Should Be Using Pinterest In 2019 | Here’s Why
Why You’re Business Should Be Using Pinterest In 2019 Fifty percent of people made a purchase after seeing a Promoted pin and 67% say they’ve discovered a new brand or product from content on the network. If your ideal client or buyer uses Pinterest in their every day “micro moments” of life, this search engine ad […]
The Future of Influencer Marketing
As effective as traditional marketing is, it can’t always provide brands with the much-needed publicity they want to succeed in this fast-paced generation. Now that technology is continuously advancing, businesses of all shapes and sizes have developed and innovated ways to approach consumers and customers. One method that has grown with the rise of technology […]
The Dos and Don’ts of Social Media Optimization
When it comes to search engine optimization, it is hard to imagine its existence without social media. The two have been used together so consistently that it is almost impossible to imagine one without the other. And why is that? The two concepts go hand in hand together to develop and construct an online presence […]
Digital Marketing Trends For 2019 with Google AI
In this generation almost everything is done digitally and online, so a lot has changed to adapt to this. This is especially true in marketing where you have to stay ahead of your competitors to remain in the crowd. Your marketing tactics must be up to date to properly engage future customers and clients. Staying […]
Importance of Social Media Marketing in 2019
Living in this modern world, a lot of things have changed and adapted. Instead of the classic ways of advertising and marketing mix such as newspapers, radio, flyers, and television, there is now a rise in posts, display banners, and sponsored articles. Scrolling through your social media feeds has evolved from practicality to real, purposeful […]