For years people inside and outside of the search engine industry have misunderstood “no-follow” links. Recently, it has became more defined by Google and should allow online publishers to be more cognizant of optimization opportunities. For ages,...
Named Top 50 PPC Blogs and Websites For Pay Per Click Advertisers in 2019 Being considered on any top ppc blog in this day in digital age is remarkable, there are so many good ones! With so much information out there Guardian Owl Digital chooses...
Google Maps vs. Waze It’s hard to imagine Google having serious competition, but when it comes to their navigation app, Google Maps, there appears to be another contender: Waze. Waze has been around since 2006, operating originally under the name FreeMap Israel. Since...
An ad auction is the process search engine algorithms utilize to determine which ads to show based on user searches. The auction process not only dictates whether the ad will show, but in what order ads are placed. This is called your ‘ad rank.’ The ad rank consists...
Google’s machine-learning algorithm, RankBrain, sounds like something out of a science fiction movie. But, by producing results that would make even Skynet proud, it helps make all of our lives easier. RankBrain is a core component of Google’s algorithm, which is...
If you are involved with your firm’s marketing efforts, specifically driving traffic to your website, then your whole world is SEM: search engine marketing. The term itself was originally a generic phrase for both SEO (search engine optimization) – which is commonly...
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