Google Analytics 4: What Businesses Need to Know in 2023.
[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}” custom_padding=”17px|||||”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” custom_padding=”0px|||||”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] A.I.-Driven Data Collection Platform Is Essential for Businesses Urgent message for any business owner with an online presence: On July 1st, 2023, there was a great migration from Universal Analytics to Google Analytics 4 […]
Here’s Why You Should Be Using Google Analytics 4 (GA4) To Automate Your Web Traffic Analysis
[et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”-57px|||||” custom_padding=”0px|||||” global_colors_info=”{}”] Whether you are a business owner trying to improve your own website or are in SEO and looking to help boost your clients’ site traffic, there is one AI tool that you should be using. No, it […]
Learn the Google May 2020 Update
Demystifying Google Analytics in 2020
Demystifying Google Analytics in 2020 The very word ‘analytics’ sounds intimidating, especially to a small business owner who barely has the time to peruse Google, let alone use it to grow their own business. The benefit of having data at your fingertips is to help you decide if your ROI (return on investment) is paying […]
Use Google Analytics to Audit PPC TrafficÂ
Pay-per-click advertising is a key revenue driver for many ecommerce businesses. But click costs can be expensive. Ensuring that all clicks are reported accurately in Google Analytics will help make informed decisions. I introduced that topic last year. In this post, I’ll describe a process for auditing the reporting of PPC traffic in Google Analytics. I’ll offer […]