Artificial Intelligence Is Changing the Art of Customer EngagementÂ
[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}” custom_padding=”14px|||||”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” custom_padding=”0px|||||”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] Customer engagement in the 21st century is rapidly evolving, and A.I. is greasing the wheels of change more than anything else. What Is Customer Engagement? When we say “customer engagementâ€, we are not simply […]
Socially Acceptable: How Online Behavior Drives Profits
Although human behavior has been analyzed as long as there have been humans around to observe other humans, the term ‘social proof’ is the latest concept that our own behavior is impacted by the actions, attitudes, and beliefs of other people. It’s human nature to believe that, if a lot of other people feel a specific […]
Think like your customer (and all of those other clichés are true)
Sounds easy enough. Just figure out what your customer is thinking, and lay the bait. The click bait. (That was a terrible pun, so let’s focus on this week’s topic instead.) Every mantra you’ve heard about getting into the mind of your customers is true: You need to think like them. You need to get […]
To Blog or Not to Blog?
Has the idea of running a blog on your website been on the backburner? If you are like most entrepreneurs, the answer is “yes, for an embarrassingly long time.†But who has the time or mental capacity to sit down and think up a topic, let alone write a clever article about said topic? As […]
Supercharge your email marketing with Google AdWords
I have a confession to make. The odds of my instantly deleting one of the many marketing emails I receive each day are about as good as Tom Brady and the Patriots making the playoffs — meaning it’s pretty likely to happen. Unfortunately for all you email marketers out there, I’m not alone. According to […]