Whether you have just started a business or have been running an established business for years, you spend a lot of time thinking about the different ways you can market your business. Today, you can do marketing without any boundaries. With internet at hand, you could have your products and services marketed in any corner of the world. It’s your constant marketing efforts that make you a successful business at the end of the day. Marketing can be done in many different shapes and forms. Here are the different faces of marketing that every business owner must know.
1. Marketing Through Materials
This is the most common and also one of the most lucrative methods of marketing. You get different types of materials printed and prepared for marketing purposes. Flyer distribution is an effective method where you would hand over handbills to people walking on streets. Flyers are also distributed by air. Door hanger distribution is a method where you would print door hangers with your company’s name, logo and contact details. Other materials that are used for marketing include but are not limited to pylon signs, monument signs, neon signs, channel letters, reverse channel letters, awnings, marquees etc. It’s best that you research and know when a certain type of marketing material works best.
2. Internet Marketing
You don’t have to be told about this type of marketing. Internet marketing is the backbone of marketing for every medium and big sized business today. Internet marketing is a big umbrella term with many different methods of marketing hiding underneath it. SEO is probably the most known and commonly used type of marketing where efforts are made to boost the ranking of your website on search engines. PPC stands for pay per click. In this type of marketing your website’s ad is hosted on an advertising network and you have to pay for every click. An effective method of marketing is email marketing where you send your product and service related messages to people’s emails. Content marketing, content recommendation, blogging, social media marketing etc. are all different forms of internet marketing.
3. Marketing Through Events
This type of marketing is more common among big businesses. They would conduct events or become part of events for marketing purposes. For example, several exhibitions are conducted in large cities of the world where companies from various corners of the world come in on place to showcase their products and services. Such exhibitions can be for a variety of industries or limited to a particular industry such as IT, agriculture, etc. Companies spread the word about their presence at a certain event through material and internet marketing. Not only are these events great for marketing in common public but they also serve as a great way for companies to develop B2B relations. Marquees and tents are often used at these types of events for marketing purposes.
4. Internal Marketing
According to the recent public surveys, there are nearly 80% customers who at one point abandoned a transaction only because of poor customer service. This clearly proves that a company’s employees act as its marketing agents. In order to provide top notch service that would attract customers and make them complete the buying process, these companies have to treat their employees as customers too. This calls for measures to be taken in the direction of internal marketing. Through internal marketing the employer makes sure to keep its employees happy and match their thoughts with the mission and vision of the company. This is done by appreciating them for their efforts, making them become part of team building exercises and conducting events to gather them all. Distributing printed t-shirts is also a great way for companies to market through their employees and make them feel proud for being a part of their company.
The 4 points mentioned above prove that marketing can be done in many different ways. The most important thing to understand is which type of marketing your business really needs. Maybe you need to incorporate all of these marketing methods or maybe you need to focus only just one. Do proper analyzation of where your business is lacking and where it needs improvement to strengthen your marketing as a whole.