15 Ways Businesses Can Utilize SEO & Digital Marketing During Coronavirus
Why You Should Not Pause Digital Marketing Efforts Amid Virus
Why You Should Not Pause Digital Marketing Efforts Amid Virus We as Americans have found ourselves in an unprecedented time in recent weeks. It seems more and more restrictions are being placed on businesses and the public each hour. Restaurants and bars closing, restricted business operating hours, and manufacturing plants closing their doors for weeks […]
Keyword Research for SEO in 2020
Keyword Research for SEO in 2020 As business owners navigate the search engine world, the term “keyword research†is important to know for SEO purposes. If you are new to the SEO world, essentially keyword research is the process of discovering key terms and phrases related to your business that users type into search engines. […]
What is Internal Linking for SEO?
Internal Linking for SEO Let’s talk about internal links for SEO. Content is king only if you have a lot of visitors coming to your website reading the content and Google sees you as authoritative in the subject, thus ranking you higher in the SERP’s. One way to increase your ranking for particular search terms […]
LinkedIn Marketing & Your Business in 2020
LinkedIn Marketing & Your Business in 2020 For a very long time, we were very skeptical about LinkedIn and certainly LinkedIn as it applied to businesses. Truth be told, much of our skepticism came from lack of knowledge and an understanding of growth opportunities. Upon further research and discovery, we learned that having a company […]
SEO Trends to Watch in 2020
SEO Trends to Watch for in 2020 [ctct form=”10884″ show_title=”false”] Every year at Guardian Owl Digital we take a look back and ask the question, “What tactics will move the needle most for businesses in ranking on search engine result pages that matter.â€Â This was an overall turbulent year in search engine land with the […]
7 Game Changing SEO Tactics in 2020
7 Game Changing SEO Tactics That You Missed in 2020 From start-ups to scale-ups Search Engine Optimization (SEO) is more important than ever. There is a multitude of “quick fix†SEO tactics that can be completed within 30 minutes to help your business’s digital growth. These tactics won’t bring massive change, but done consistently, you […]
Google Optimization Score Now Available for Display
Google Ads Optimization Score Now Available for Display Google’s Optimization score and recommendations within Google Ads platform help aid in advising campaign managers on prioritizing improvement opportunities. The Optimization Score is an estimate by Google on how well your Google Ads account is set to perform. The score runs from 0% to 100%, with 100% […]
CEO Featured on Crazy Zen Life Podcast
Meet Jenna Ahern! Jenna is the founder and CEO of Guardian Owl, a search engine optimization company (SEO for those in the know). When Jenna’s Louisville field hockey chapter ended and her professional career was on the horizon she found that her search for a new identity began as well. Having an affinity for automotive, […]
To Follow or No Follow Links
For years people inside and outside of the search engine industry have misunderstood “no-follow” links. Recently, it has became more defined by Google and should allow online publishers to be more cognizant of optimization opportunities. For ages, “Nofollow” value attributes on links have provided online publishers with a straight forward way to share with search […]