Here’s Why You Should Be Using Google Analytics 4 (GA4) To Automate Your Web Traffic Analysis

Google Analytics GA4 is here

[et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”-57px|||||” custom_padding=”0px|||||” global_colors_info=”{}”] Whether you are a business owner trying to improve your own website or are in SEO and looking to help boost your clients’ site traffic, there is one AI tool that you should be using.  No, it […]

How Google is Supporting Ukraine Throughout a Crisis

Google Supporting Ukraine

[et_pb_section fb_built=”1″ theme_builder_area=”post_content” _builder_version=”4.14.8″ _module_preset=”default” custom_padding=”0px||0px|||”][et_pb_row _builder_version=”4.14.8″ _module_preset=”default” theme_builder_area=”post_content” custom_padding=”0px||0px|||”][et_pb_column _builder_version=”4.14.8″ _module_preset=”default” type=”4_4″ theme_builder_area=”post_content”][et_pb_text _builder_version=”4.14.8″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″] The U.S. is playing a significant role in how the Ukrainian and Russian military crisis is playing out. From shipping arms to offering financial aid, the U.S. is playing its part in a conflict that is […]

SEO Trends to Watch in 2020

Guardian Owl Digital SEO Trends to Watch in 2020

SEO Trends to Watch for in 2020 [ctct form=”10884″ show_title=”false”] Every year at Guardian Owl Digital we take a look back and ask the question, “What tactics will move the needle most for businesses in ranking on search engine result pages that matter.”  This was an overall turbulent year in search engine land with the […]

Google Optimization Score Now Available for Display

Google Optimization Score

Google Ads Optimization Score Now Available for Display Google’s Optimization score and recommendations within Google Ads platform help aid in advising campaign managers on  prioritizing improvement opportunities.  The Optimization Score  is an estimate by Google on how well your Google Ads account is set to perform. The score runs from 0% to 100%, with 100% […]

Boo! Google Releases Bert, The Largest Algorithm Change in 5 Years

Bert Algorithm Change

Boo! Google Releases Bert, the Largest Algorithm Change in 5 Years 1 in every 10 search queries will be affected. This big release drills down to this; Google being able to understand search queries, by humans, even better.  This is the biggest release since Google’s Rank Brain released 5 years ago which is the core […]

What is Google My Business & Google Maps

Google My Business

What is Google My Business & Google Maps A family of four is deciding on a restaurant for Sunday night dinner. The kids are having a hard time agreeing before the parents settle on a local Italian restaurant. They search the location on Google Maps and begin driving there. When they arrive, the restaurant looks […]