Google Optimization Score Now Available for Display
Google Ads Optimization Score Now Available for Display Google’s Optimization score and recommendations within Google Ads platform help aid in advising campaign managers on prioritizing improvement opportunities. The Optimization Score is an estimate by Google on how well your Google Ads account is set to perform. The score runs from 0% to 100%, with 100% […]
Google Tag Assistant | Why You Need It
Google Tag Assistant and Why You Need It Tag Assistant helps to troubleshoot installation of various Google tags including Google Analytics, Google Tag Manager and more.
Boo! Google Releases Bert, The Largest Algorithm Change in 5 Years
Boo! Google Releases Bert, the Largest Algorithm Change in 5 Years 1 in every 10 search queries will be affected. This big release drills down to this; Google being able to understand search queries, by humans, even better. This is the biggest release since Google’s Rank Brain released 5 years ago which is the core […]
CEO Featured on Crazy Zen Life Podcast
Meet Jenna Ahern! Jenna is the founder and CEO of Guardian Owl, a search engine optimization company (SEO for those in the know). When Jenna’s Louisville field hockey chapter ended and her professional career was on the horizon she found that her search for a new identity began as well. Having an affinity for automotive, […]
What is Google My Business & Google Maps
What is Google My Business & Google Maps A family of four is deciding on a restaurant for Sunday night dinner. The kids are having a hard time agreeing before the parents settle on a local Italian restaurant. They search the location on Google Maps and begin driving there. When they arrive, the restaurant looks […]
To Follow or No Follow Links
For years people inside and outside of the search engine industry have misunderstood “no-follow” links. Recently, it has became more defined by Google and should allow online publishers to be more cognizant of optimization opportunities. For ages, “Nofollow” value attributes on links have provided online publishers with a straight forward way to share with search […]
Named Best 50 PPC Blogs and Websites For Pay Per Click Advertisers in 2019
Named Top 50 PPC Blogs and Websites For Pay Per Click Advertisers in 2019 Being considered on any top ppc blog in this day in digital age is remarkable, there are so many good ones! With so much information out there Guardian Owl Digital chooses wisely what is actual valuable information that will help your […]
How to Use B2B Data in 2019
There are plenty of ways to get your data out there. If you run a business to business (B2B) organization, it can be tricky to get the right attention through your data. There are multiple ways that have proven effective in ensuring that your brand reaches the people and businesses that need it. In this article, […]
Google Maps vs Waze
Google Maps vs. Waze It’s hard to imagine Google having serious competition, but when it comes to their navigation app, Google Maps, there appears to be another contender: Waze. Waze has been around since 2006, operating originally under the name FreeMap Israel. Since then, it has grown to become known worldwide, now one of the […]
Digital Marketing Trends For 2019 with Google AI
In this generation almost everything is done digitally and online, so a lot has changed to adapt to this. This is especially true in marketing where you have to stay ahead of your competitors to remain in the crowd. Your marketing tactics must be up to date to properly engage future customers and clients. Staying […]