4 Ways SEO is evolving in 2020 and How Your Site Can Take Advantage

Search engine news louisville ky

The reality is that in 2020 consumers have more options than ever before. The way products and services are found online is continually changing. SEO is the process that will determine what options consumers see first and businesses must adapt to be able to account for the new ways people are searching. If there is […]

How to get started with local SEO

  Local SEO proved to be one of the biggest trends throughout 2016 and 2017, and is expected to continue doing so throughout 2018. Businesses that have been able to optimize their on-page and off-page SEO strategies are already reaping the supreme benefits of local SEO. For others, there are undeniable opportunities to begin their local SEO journeys. […]

Local SEO: Driving customer actions for enterprise-level brands

Multilocation businesses face some unique challenges in today’s local search landscape, but columnist Thomas Stern believes they can succeed by finding the right balance between centralized data management and localized content production. Local SEO drives customer actions for businesses of every size, from local mom-and-pop shops to large companies with multiple locations. Local SEO is the new […]

How To Create Local Content For Local SEO

Local SEO can help you get an edge over the national competition by reducing competition to only your own geographic locality. To do this, you’ll need local-specific content on your website. If you run a small business and you’re exhausted from trying to compete with your national, big-business competitors in search engine rankings, there’s no […]

SEO: 10 Things Every Small Business Should Do

Search engine optimization isn’t always much fun for small businesses. Aside from having to compete with your closest rivals, you’ve got those industry leaders hogging up page one of results. To make matters worse, organic results are getting pushed further down the page, leaving less space for the little guy. These are the challenges small […]