Online Reputation Management
You simply cannot afford NOT to manage your business’s online reputation. Think of it as a powerful tool in your online marketing toolbox. How did the first marketing pioneers even know what their customers thought of them? A hundred years ago, the only way Coca Cola knew whether it was doing anything right was if […]
Demystifying Google Analytics in 2020
Demystifying Google Analytics in 2020 The very word ‘analytics’ sounds intimidating, especially to a small business owner who barely has the time to peruse Google, let alone use it to grow their own business. The benefit of having data at your fingertips is to help you decide if your ROI (return on investment) is paying […]
Three Easy Ways to Research Keywords for Amazon
When most people think about search engine optimization or SEO, they immediately think of the most popular search engines like Google, Bing, and Yahoo. However, if you’re in the e-commerce industry, you know there’s more out there than just Google. THINK AMAZON! It’s one of the largest search engines in the world for products. Most […]
YouTube and You: Strategies to Grow Your Business
YouTube isn’t just for Fortnite replays and recipe tutorials. It can be a valuable tool in your SEO arsenal. Now that practically any mobile device is video capable, and are surpassing TVs and computers in watch statistics, videos are a necessary component of your company’s online marketing efforts. Perhaps the most important element in developing […]
Think like your customer (and all of those other clichés are true)
Sounds easy enough. Just figure out what your customer is thinking, and lay the bait. The click bait. (That was a terrible pun, so let’s focus on this week’s topic instead.) Every mantra you’ve heard about getting into the mind of your customers is true: You need to think like them. You need to get […]
Advantages of Outsourcing your SEO (search engine optimization) Efforts
Every business owner’s conundrum: time vs. money. Time is a commodity, just as money is. There is only a finite amount of it in every work week. If you had to assign a dollar amount to every hour of your time, how much would it cost? You started your business because you have a passion […]
Search Local, Buy Local: Why local SEO (search engine optimization) Efforts are Important
Business owners usually consider their web presence to be global in nature. However, a strong local SEO effort is paramount to small business owners. Local customers are instrumental in helping you build a name in the market, whether that market encompasses a single zip code, an entire state, or the whole continent. According to Google, […]
Why You’re Business Should Be Using Pinterest In 2019 | Here’s Why
Why You’re Business Should Be Using Pinterest In 2019 Fifty percent of people made a purchase after seeing a Promoted pin and 67% say they’ve discovered a new brand or product from content on the network. If your ideal client or buyer uses Pinterest in their every day “micro moments” of life, this search engine ad […]
How to Differentiate Between a Good and a Bad SEO Company
Just like how there are bad and good cosmetic companies in the industry, SEO-related companies are no exemption to this. Even though SEO is pretty much linear with its function, there are still companies that provide better services as compared to others. If you choose poorly, it might affect the success rate of your site. […]
SEO Strategies and Keyword Rankings: Mobile Versus Desktop
As if we didn’t already have enough to think about in any given SEO campaign, it is now imperative to separate and refine your approaches to mobile and desktop search. While mobile has become hugely significant over the last couple of years, this shouldn’t be to the neglect of desktop. Although SEO for mobile and […]