Online Reputation Management
You simply cannot afford NOT to manage your business’s online reputation. Think of it as a powerful tool in your online marketing toolbox. How did the first marketing pioneers even know what their customers thought of them? A hundred years ago, the only way Coca Cola knew whether it was doing anything right was if […]
Three Easy Ways to Research Keywords for Amazon
When most people think about search engine optimization or SEO, they immediately think of the most popular search engines like Google, Bing, and Yahoo. However, if you’re in the e-commerce industry, you know there’s more out there than just Google. THINK AMAZON! It’s one of the largest search engines in the world for products. Most […]
Advantages of Outsourcing your SEO (search engine optimization) Efforts
Every business owner’s conundrum: time vs. money. Time is a commodity, just as money is. There is only a finite amount of it in every work week. If you had to assign a dollar amount to every hour of your time, how much would it cost? You started your business because you have a passion […]
Search Local, Buy Local: Why local SEO (search engine optimization) Efforts are Important
Business owners usually consider their web presence to be global in nature. However, a strong local SEO effort is paramount to small business owners. Local customers are instrumental in helping you build a name in the market, whether that market encompasses a single zip code, an entire state, or the whole continent. According to Google, […]
Digital Marketing Trends For 2019 with Google AI
In this generation almost everything is done digitally and online, so a lot has changed to adapt to this. This is especially true in marketing where you have to stay ahead of your competitors to remain in the crowd. Your marketing tactics must be up to date to properly engage future customers and clients. Staying […]
How to Use SEO to Generate More Leads
Almost every wise company or site uses SEO to boost their lead generation. It’s a long-term investment into your business that can give you great results and turn your site into a successful web page. But before we dive deeper into SEO and better lead generation, let us first define what those terms are and […]
How to Differentiate Between a Good and a Bad SEO Company
Just like how there are bad and good cosmetic companies in the industry, SEO-related companies are no exemption to this. Even though SEO is pretty much linear with its function, there are still companies that provide better services as compared to others. If you choose poorly, it might affect the success rate of your site. […]
Key Functions of an SEO Firm
Search engine optimization (SEO) is the process of affecting the online visibility of a website in a web search engine’s unpaid results. Higher SEO means that the earlier and more frequent a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. SEO differs from local […]
SEO Strategies and Keyword Rankings: Mobile Versus Desktop
As if we didn’t already have enough to think about in any given SEO campaign, it is now imperative to separate and refine your approaches to mobile and desktop search. While mobile has become hugely significant over the last couple of years, this shouldn’t be to the neglect of desktop. Although SEO for mobile and […]
The continuing rise of voice search and how you can adapt to it | Search Engine Watch
Google’s I/O developer conference brought several huge announcements about Google’s future direction and projects, including two new technologies which demonstrate just how importantvoice search and natural language processing are to the company’s future development. The first, Google Assistant, is a voice-activated digital assistant which builds on “all [Google’s] years of investment in deeply understanding users’ […]