SEO is a Big Deal for Big Business
Last week, we focused on SEO (search engine optimization) for small businesses, so this week, we’ll take a look at the challenges of SEO for large corporations. The biggest challenge for big corporations is that they’re … well … big. Every keyword and Meta tag counts, no matter how many there are to map on […]
No Matter How Small, Your Business Needs an SEO Campaign
A solid SEO (search engine optimization) campaign is the foundation of a strong marketing plan. It’s easy to think of SEO as necessary for large companies, both the online and the actual storefront varieties. But it’s equally important, if not more so, for small businesses. That’s because a small firm has fewer dollars to go […]
Utilizing SEO to Connect the Online and Offline Worlds
Business owners use SEO (search engine optimization) every day to enhance their business. An extensive list of useful tools track usage, aggregate data, and position your firm in front of customers. While SEO specifically refers to the online world, you also have to create the path between the web and the front door. Let’s look […]
Online Reputation Management
You simply cannot afford NOT to manage your business’s online reputation. Think of it as a powerful tool in your online marketing toolbox. How did the first marketing pioneers even know what their customers thought of them? A hundred years ago, the only way Coca Cola knew whether it was doing anything right was if […]
Demystifying Google Analytics in 2020
Demystifying Google Analytics in 2020 The very word ‘analytics’ sounds intimidating, especially to a small business owner who barely has the time to peruse Google, let alone use it to grow their own business. The benefit of having data at your fingertips is to help you decide if your ROI (return on investment) is paying […]
Three Easy Ways to Research Keywords for Amazon
When most people think about search engine optimization or SEO, they immediately think of the most popular search engines like Google, Bing, and Yahoo. However, if you’re in the e-commerce industry, you know there’s more out there than just Google. THINK AMAZON! It’s one of the largest search engines in the world for products. Most […]
YouTube and You: Strategies to Grow Your Business
YouTube isn’t just for Fortnite replays and recipe tutorials. It can be a valuable tool in your SEO arsenal. Now that practically any mobile device is video capable, and are surpassing TVs and computers in watch statistics, videos are a necessary component of your company’s online marketing efforts. Perhaps the most important element in developing […]
Think like your customer (and all of those other clichés are true)
Sounds easy enough. Just figure out what your customer is thinking, and lay the bait. The click bait. (That was a terrible pun, so let’s focus on this week’s topic instead.) Every mantra you’ve heard about getting into the mind of your customers is true: You need to think like them. You need to get […]
SEO and PPC: the Perfect Pair
In the spirit of love’s holiday, let’s take a closer look at how SEO and PPC make the perfect pairing for your company’s marketing efforts. First, let’s start with a profile of each element: PPC: My full name is Pay Per Click, but just call me PPC. You don’t have to buy me flowers. You only […]
Advantages of Outsourcing your SEO (search engine optimization) Efforts
Every business owner’s conundrum: time vs. money. Time is a commodity, just as money is. There is only a finite amount of it in every work week. If you had to assign a dollar amount to every hour of your time, how much would it cost? You started your business because you have a passion […]