5 Tips for Alternative Search Engine Marketing

You know there are more platforms besides Google to exercise your marketing prowess, right? Yes, the Silicon Valley-based juggernaut still remains the bread and butter for digital marketers by a mile, but this doesn’t mean alternative or niche search engines should be left in the dark. As you map out your strategies and campaigns for […]

Improve Your CTR & Lower Your Cost Per Click

If you really want to improve your Google AdWords’ results, perform these three maintenance tasks and watch your CTR skyrocket. There are three crucial Google AdWords checks you should do regu­larly that ensure your pay-per-click (PPC) campaigns remain healthy. 1. Ongoing management: checks. This part of managing accounts is relatively easy to carry out and is essential if the rest […]

5 Tips for a Successful SEO Strategy for Your Business

5 Tips for a Successful SEO Strategy for Your Business The nature of business today requires a wide brand visibility to harness the best opportunities that show up in the market. Advancement in technology and changes in communication systems across the world give businesses great marketing opportunities through online platforms and search engine optimization. SEO […]