Google Gives Away Free Ads to Fight Radicalism

Great article by Search Engine Land explaining the Google Grant program and how advertising can be used to fight radicalism. ——> A story coming out of the UK today suggested that Google might be preparing to alter search results, triggered by “extremist” queries, and “divert” users to anti-extremist or anti-radical Read more…

Google Core Algorithm Updated Continue

Hey Relax folks! The Google change this past weekend was just a core update, nothing penguin related. Gary Illyes from Google said on Twitter this morning that the weekend fluctuations were “core algorithm” and “not Penguin.” Many webmasters are waiting for a Google Penguin update, and we are expecting it Read more…

Biggest Advertisers Are Sending Their Dollars to Digital

By SYDNEY EMBER, NY Times
March 18, 2015

The country’s largest marketers are slashing their advertising budgets as they shift a larger portion of their spending to digital, according to new figures released on Wednesday.

The 10 biggest advertisers cut spending by 4.2 percent in 2014, to $15.3 billion from $16 billion a year earlier, according to the latest report from Kantar Media, a research firm owned by the advertising conglomerate WPP. Procter & Gamble, the top advertiser, lowered its ad spending in 2014 by 14.4 percent, bringing its expenditures to $2.6 billion, the report showed. (more…)