Here’s Why You Should Be Using Google Analytics 4 (GA4) To Automate Your Web Traffic Analysis

Google Analytics GA4 is here

[et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”-57px|||||” custom_padding=”0px|||||” global_colors_info=”{}”] Whether you are a business owner trying to improve your own website or are in SEO and looking to help boost your clients’ site traffic, there is one AI tool that you should be using.  No, it […]

Google Optimization Score Now Available for Display

Google Optimization Score

Google Ads Optimization Score Now Available for Display Google’s Optimization score and recommendations within Google Ads platform help aid in advising campaign managers on  prioritizing improvement opportunities.  The Optimization Score  is an estimate by Google on how well your Google Ads account is set to perform. The score runs from 0% to 100%, with 100% […]

What is Google My Business & Google Maps

Google My Business

What is Google My Business & Google Maps A family of four is deciding on a restaurant for Sunday night dinner. The kids are having a hard time agreeing before the parents settle on a local Italian restaurant. They search the location on Google Maps and begin driving there. When they arrive, the restaurant looks […]

To Follow or No Follow Links

Guardian Owl Digital Marketing

For years people inside and outside of the search engine industry have misunderstood “no-follow” links. Recently, it has became more defined by Google and should allow online publishers to be more cognizant of optimization opportunities. For ages, “Nofollow” value attributes on links have provided online publishers with a straight forward way to share with search […]

The Latest Google Update: What We Learned This Past April

 Well, Google has done it again. Inside the core April 2018 Google Algorithm update. What’s that you ask? They changed their mind about ranking factors and what the algorithm is going to be? AGAIN?! Yes, again. And it won’t be the last. Inside The Core Google Algorithm Update Truth be told, this isn’t a […]

Is it time to add pay-per-click to your marketing mix?

With increasing online competition, pay-per-click (PPC) is becoming a critical way to get your content in front of your potential customers. With increasing online competition, pay-per-click (PPC) is becoming a critical way to get your content in front of your potential customers. One pay-per-click program is called Google AdWords. AdWords is an online advertising service […]

15 SEO Myths That Just Won’t Die – SEO 101

In digital marketing, and specifically search engine optimization (SEO), there are tidbits of information that in their retelling lose context and become what we call in other circles “Zombie Lies” or in this case “Zombie Myths.” Zombie SEO Myths Zombie SEO myths are myths that, despite being debunked over and over again, never seem to […]

7 Strategies To Make Your AdWords Campaign Successful

Initiating a new Google AdWords campaign is exciting, whether you’re running a small campaign or a large one. To run a successful campaign, follow these seven steps. Businesses are extremely effective when it comes to driving qualified and relevant traffic to your website – especially when people type in specific keywords related to your business. […]