According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up
What is PPC? Pay-Per-Click advertising is a form of online advertising in which you pay a certain fee each time someone clicks on one of
By thinking like a search engine marketer, you just might discover a powerful new marketing channel. Pinterest is one of the most underrated social networks for
Contributor Will Scott outlines six reasons why your business can’t afford to ignore YouTube when it comes to online marketing. Advertising on YouTube is a
Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don’t know
For most businesses, the summer season means a slow-down in industry events — but for digital marketers, there is no rest! My company was out
There’s a joke that asks, “Where should you bury something that you don’t want people to find?” Answer: On the second page of Google. Sure,
A major advantage of digital advertising is Pay per Click payment mode, which means advertiser does not pay any extra amount to the partner website
One of the top questions I hear from clients and prospects is, “How much should our budget be for pay-per-click advertising?” The answer to identifying the
The vertical lead generation programs for credit cards, auto insurance, mortgages and travel insurance will start winding down Tuesday, February 23.Google’s lead generation product known
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