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5 Tips to Make PPC Ads Work for Your Business

According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific audience. Take a look at how to set up new PPC campaigns for good returns. PPC advertising has become one of Read more…

By Guardian Owl, 9 months ago
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How to compete with national retailers by utilising the power of PPC: a guide for small retailers – Retail Times

What is PPC? Pay-Per-Click advertising is a form of online advertising in which you pay a certain fee each time someone clicks on one of your ads. In simple terms, if you create ad copy that contains the word “summer shoes”, and your target audience is women, PPC can enable Read more…

By Guardian Owl, 1 year ago
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How to Turn Your Company’s Pinterest Efforts Into a Lead-Generation Machine

By thinking like a search engine marketer, you just might discover a powerful new marketing channel. Pinterest is one of the most underrated social networks for lead generation and customer acquisition. But, in fact, Pinterest is one of the largest social media networks in the world. Used by 175 million people, it’s growing Read more…

By Guardian Owl, 1 year ago
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Find your target audience with YouTube video advertising

Contributor Will Scott outlines six reasons why your business can’t afford to ignore YouTube when it comes to online marketing. Advertising on YouTube is a cost-effective way to reach potential customers for nearly any product or business. YouTube users consume more than a billion hours of video content per day on the Read more…

By Guardian Owl, 1 year ago
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Common PPC keyword mistakes (Understanding broad match vs. phrase match vs. exact match) | Search Engine Watch

Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don’t know how to use each correctly, you could be wasting your PPC budget.Choosing the right keyword match types can help you target your ads better so you Read more…

By Guardian Owl, 1 year ago

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