Instagram: Your New Business Partner
With more than 700 million active users, Instagram is a powerful platform for connecting with your customers. Companies now have the option to create a Business Profile, which offers the opportunity to expand your reach without spending a huge chunk of your marketing budget. But while creating an Instagram account may not be expensive, you […]
SEO is a Big Deal for Big Business
Last week, we focused on SEO (search engine optimization) for small businesses, so this week, we’ll take a look at the challenges of SEO for large corporations. The biggest challenge for big corporations is that they’re … well … big. Every keyword and Meta tag counts, no matter how many there are to map on […]
No Matter How Small, Your Business Needs an SEO Campaign
A solid SEO (search engine optimization) campaign is the foundation of a strong marketing plan. It’s easy to think of SEO as necessary for large companies, both the online and the actual storefront varieties. But it’s equally important, if not more so, for small businesses. That’s because a small firm has fewer dollars to go […]
Online Reputation Management
You simply cannot afford NOT to manage your business’s online reputation. Think of it as a powerful tool in your online marketing toolbox. How did the first marketing pioneers even know what their customers thought of them? A hundred years ago, the only way Coca Cola knew whether it was doing anything right was if […]
Demystifying Google Analytics in 2020
Demystifying Google Analytics in 2020 The very word ‘analytics’ sounds intimidating, especially to a small business owner who barely has the time to peruse Google, let alone use it to grow their own business. The benefit of having data at your fingertips is to help you decide if your ROI (return on investment) is paying […]
Three Easy Ways to Research Keywords for Amazon
When most people think about search engine optimization or SEO, they immediately think of the most popular search engines like Google, Bing, and Yahoo. However, if you’re in the e-commerce industry, you know there’s more out there than just Google. THINK AMAZON! It’s one of the largest search engines in the world for products. Most […]
Think like your customer (and all of those other clichés are true)
Sounds easy enough. Just figure out what your customer is thinking, and lay the bait. The click bait. (That was a terrible pun, so let’s focus on this week’s topic instead.) Every mantra you’ve heard about getting into the mind of your customers is true: You need to think like them. You need to get […]
Advantages of Outsourcing your SEO (search engine optimization) Efforts
Every business owner’s conundrum: time vs. money. Time is a commodity, just as money is. There is only a finite amount of it in every work week. If you had to assign a dollar amount to every hour of your time, how much would it cost? You started your business because you have a passion […]
To Blog or Not to Blog?
Has the idea of running a blog on your website been on the backburner? If you are like most entrepreneurs, the answer is “yes, for an embarrassingly long time.†But who has the time or mental capacity to sit down and think up a topic, let alone write a clever article about said topic? As […]
Google Al For Digital Marketers in 2019 | 3 Changes You Need To Make Now
Google Al For Digital Marketers in 2019 will change the way you see the industry We have reached a period in our generation where technology is slowly seeping into the micro moments of our daily lives. Whether it’s utilizing Google Home to order a pizza, ask the weather, look at our calendar, or just browsing […]